UX/UI design
and web design

UX (user experience) designs how the interface works: structure, user journeys, the logic of forms. UI (user interface) designs how it looks: typography, colours, icons, buttons, motion. Together they create a website that's both usable and true to your brand, which is why our team handles both.

A wireframe is the grey sketch of a screen: what goes where, how much space it gets and in what order it appears. It doesn't yet include colour, type or the final imagery, so it can be changed quickly and cheaply.

A prototype takes it a step further: it's clickable, with a working menu and buttons, so you can try out the visitor's journey all the way to the enquiry form or the basket before a single line of final code is written.

Yes, just on a smaller scale. With five subpages, a short round of research is enough, but the menu, the order of the homepage and the placement of the enquiry form still decide whether you get enquiries. This basic design work is included in the price of business website development.

A design system is the website's building kit: a consistent set of colours, type sizes, buttons, form fields, cards and spacing, each with defined states (default, hover, disabled, error).

Its benefit shows up later: a new subpage or feature gets built faster and more cheaply, because you're not redesigning everything from scratch, and the site doesn't fall apart over the years.

A freelance web designer is typically cheaper and more flexible, but implementing the design is then left to someone else, and time and responsibility tend to get lost between the two.

With us, the designer and the developer work in one team, so the design is never created in a way that can't be built. That said, for a simple, single-screen task a freelancer is probably the more economical choice, and we'll tell you so.

On a website project, design is part of the build, and only a standalone brand identity, logo or a larger web-app interface is billed separately. A business website starts from €1,900 + VAT, and we've detailed the price bands on the website development prices 2026 page. For a custom task, we provide an itemised quote.

These are separate items, and the price depends on the scope. A logo on its own is the smallest package: several directions, full development of one chosen version, and the usable file formats (vector and image files, colour and single-colour versions).

A full brand identity is more than that: a colour palette, typefaces, business card and document templates, social media assets. Before quoting, we discuss what you actually need, because many elements can be added later.

The wireframe and visual design for a business website typically take 2–3 weeks; for a webshop or app interface, 4–6 weeks, depending on the number of screens. This includes the rounds of review.

The timeline is most often driven by the pace of feedback: if the decision needs several people's approval, it's worth coordinating that in advance.

The quote includes two substantive rounds of revision: one for the wireframe, one for the visual design. Experience shows this is enough, provided the first briefing clarifies what the site needs to do and who it's for.

Minor tweaks (text, images, order) don't count as a round. What's genuinely costly is a change of direction: finding out after the second round that the design should have targeted a different audience.

The wireframe and the visual design are built as a clickable prototype that you view and comment on in your browser, so you don't need any design software. At the end, alongside the design files, you also receive the live site, the design system (colours, type, components) and the SVG icon set.

The source files are yours: after handover, any other designer or developer can pick up and continue working from them.

Yes, your existing logo, colours and typefaces form the basis. If the identity was only designed for print, we complete it with the web-specific parts: screen-legible type sizes, high-contrast state colours, a dark mode palette, icon style.

The logo usage rules (sizes, clear space, what not to do with it), the colour palette with exact codes, the typefaces and the typical applications: business card, letterhead, social media cover image, advertising template.

For a small company, a version just a few pages long is enough; what matters is that anyone who creates materials for you later produces the same look.

There are three routes: a dedicated photo shoot, licensed stock photography, and custom graphics or illustration. For a service business, your own photos almost always win: a genuine workshop, team and job say more than smiling stock models at a laptop.

We can also handle the photography, and we tidy up existing images too: cropping, colour accuracy, resizing for the web, WebP and AVIF versions. We also write the alt text for the images, because that matters for search engines and screen readers alike.

A template gets you started faster and costs less, but your competitors may be using the same one, and its limited space often forces your content to fit around it: you can only show what the template allows.

Custom design pays off where standing out from the brand and a specific business goal matter. Our approach sits between the two: a custom interface built from proven, tested components, so nothing is built entirely from scratch.

Yes, if we plan for it at the design stage. Images are shipped as sized WebP and AVIF, icons are SVGs, and GSAP only runs the animation when a section is in view. This very page runs with animated sections and an interactive slider, measure it with Google PageSpeed.

Mobile first, then desktop: most visitors arrive on a phone, and that's where the competition for space is fiercest. In practice, this means deciding in advance what the one thing is that has to be visible on a small screen.

We also pay attention to comfortable button sizes, the zone reachable with one hand, and forms that are easy to fill in on mobile. Before handover, we check everything on real devices, not just in a browser simulation.

It's not compulsory, but it's worth having: some visitors already arrive with dark mode on, and if the site is unreadable then, that's worse than not having it at all. That's why, at the design stage, we check the colours and images for both versions.

It has practical consequences for the graphics too: you need a logo and icons with a transparent background, rather than images baked into a white one. It's worth sorting this out once, at the brand identity stage.

For webshops, yes, from June 2026, under the European Accessibility Act (EAA). On other sites it's voluntary, but contrast, keyboard operation and image descriptions make the interface better for everyone. Details: is it mandatory to make your webshop accessible?

Yes. The redesign starts from your existing analytics: where visitors leave, which page brings in enquiries. We implement the finished design in WordPress, WooCommerce, Magento 2 or our own WebPot CMS, while preserving your search rankings.

Only by measuring. That's why, before the rebuild, we record the baseline: how many enquiries or orders come in now, what proportion abandon their basket, and where visitors drop off.

After going live, we measure the same thing: numbers decide, not taste. With higher traffic, we can also run an A/B test on individual key pages; on a smaller site, a before-and-after comparison is the realistic method.