Google Ads management
for measured results

Two costs are involved: the advertising budget, which you pay directly to Google, and the management fee, which covers building, optimising and reporting on the campaigns. The management fee depends on the size of the account; we quote it after a review. The account and all the data remain yours throughout.

Google doesn't have a list price for Ads, and there's no minimum monthly fee. Two items make up the cost: the ad budget, which you pay directly to Google, and the management fee. We work out the budget from what a new customer is worth to you, not the other way round. We quote the management fee after a review, and the first account review is free.

The minimum depends on your market: for a low-competition service, a budget of around €300 to €800 a month can already bring in leads, while a competitive market or a webshop needs more. The first one to two months are a test period, showing what drives conversions and at what cost. After that, we scale up the profitable campaigns and stop the ones that aren't paying off.

The cost per click isn't fixed; it's decided by auction, and depends on the search term, the competition and the quality of the ad. For a rarely searched professional term, on the Hungarian market it can be a few tens of forints (a few cents); for a highly competitive financial or legal topic, it can run into the thousands of forints (several euros).

That's why the cost per click alone is a misleading figure. What matters is how much a lead or an order costs. Before you start, we'll use the Keyword Planner to show you the expected bids in your market.

Google occasionally offers new advertiser accounts a start-up coupon, typically crediting ad budget once you've spent a set amount. If you're eligible, we'll flag it and set it up when we create the account.

It's not worth timing your launch around the coupon, though: a campaign only pays off once the tracking and landing page are ready, otherwise even free budget just gets wasted.

You need four things: a goal (a lead, a call, a purchase), a landing page that actually supports it, tracking set up, and a budget worth testing with. If you already have an account, we'll use it; if not, we'll create one in your name.

Next comes keyword research and the campaign structure, writing the ad copy, uploading negative keywords, and finally, launch. In the first week, we check the search terms daily, because that's when it becomes clear what not to spend on.

It brings traffic from day one, but because of the system's learning period and ongoing optimisation, a stable, healthy conversion cost typically takes four to six weeks to settle in. That's why it's not worth judging a campaign after just a few days. We base our decisions on tracking data, not on gut feeling.

Yes. We review the account structure, the conversion tracking, the search terms and the return on the budget spent, then give you a recommendation on what to keep and what to rebuild. The account and its history stay yours, and the first account review is free.

There's no annual contract tying you in: you can cancel the management service on a monthly basis. The ad account, the campaigns and all the tracking data are yours, and they stay with you even if you cancel. We believe results keep a client, not a contract.

Placing a Google ad takes four steps: creating a Google Ads account, entering your billing details, setting up the campaign (goal, keywords, geographic targeting, daily budget) and writing the ad copy. The interface walks you through it in a few minutes.

The fast-track, “Smart” campaign setup, though, hides a lot of settings: there are no negative keywords, detailed targeting or proper conversion tracking. It's worth starting in expert mode, or having the account reviewed before you launch.

At ads.google.com, with a Google Account, free of charge. When you set it up, make sure the country, time zone and currency are correct, as these can't be changed later. As a business, it's also worth recording your tax number for billing purposes.

We always create the account in your name and receive manager access to it. That way, the history and the data stay with you even if you work with someone else later.

Search, Performance Max, Shopping, Display and YouTube campaigns, depending on the goal. For a service business, Search campaigns are typically the backbone; for a webshop, it's Shopping and Performance Max. The campaign structure is driven by a measurable business goal, not by trends.

Shopping and Performance Max campaigns run on the product feed: if the feed is incomplete or inaccurate, the campaign will be weak too. For our own systems and for Magento 2, we build the feed in-house, so prices, stock and product data are always accurate. This is one of our biggest advantages over agencies that only manage ads.

Not always, but it's often what makes the biggest difference. An ad that sends visitors to the homepage rarely performs well, because visitors have to work to find what they came for. A targeted landing page that answers that exact search gets you more leads from the same number of clicks.

As developers, we can build the landing page for you too: fast loading, a clear offer, a visible call button and a short form. This part often matters more than fine-tuning your bids.

Quality Score is Google's rating of how well the search term, the ad copy and the landing page match up. The higher it is, the cheaper the click and the better the position you get for the same bid.

That's why it matters whether the ad genuinely matches what the user searched for: a better Quality Score is effectively a discount on your ad spend. Improving it takes three steps: tighter keyword groups, relevant ad copy and a fast, on-topic landing page.

Google Shopping is the platform for product-image ads: shoppers see the image, the price and the shop's name right in the results list. Products come from the product feed uploaded to Google Merchant Center, and the ad runs from a Shopping or Performance Max campaign.

The requirements are a compliant feed (name, price, stock, GTIN, shipping cost) and an approved Merchant Center account. We generate the feed from your webshop system, so it updates automatically.

Display advertising is image-based advertising on partner sites and apps in the Google Display Network, and on YouTube. Visitors are usually reading something else at the time, so Display is mainly suited to reach and remarketing, and less often brings direct orders.

It's worth it when you have someone to bring back: targeting cart abandoners or past leads works well. With broad, unfiltered targeting, though, budget disappears fast, so we regularly filter the placements.

On a GA4 basis, supplemented with server-side tracking and Enhanced Conversions, so the picture stays accurate even with ad blockers and cookie restrictions in play. Without accurate tracking, campaign optimisation is just guesswork. That's why setting up tracking is the first step when we launch a campaign, not an afterthought.

We send a monthly report where the number of clicks isn't the main focus; what matters is how many leads or orders came in, and at what cost. It also shows what's changed compared with the previous month and what the plan is for the next one.

You can access the account at any time, and if you'd like, we'll set up a live reporting dashboard where you can follow the numbers broken down by day. Client feedback tells us a short summary in plain English is worth more than a forty-page export.

A Google Ads consultant or agency manages the account, but typically can't fix problems with your tracking or landing page. As developers, we handle the whole chain ourselves: conversion tracking with server-side tracking, the product feed and a fast landing page. That way, the campaign doesn't learn from bad data.

PPC (pay-per-click) is click-based advertising: you only pay when someone clicks the ad. Google Ads is the largest PPC system, covering search ads, Shopping, Display and YouTube advertising. So PPC is the category, and Google Ads is its most important tool.

Yes, it's the same system: Google AdWords was renamed Google Ads in 2018. The old name has stuck around in everyday use, so plenty of people still search for AdWords campaign management when what they mean is Google Ads management.

Since the rename, the interface and the campaign types have changed a lot: there's more automation now, and Performance Max has come to the fore. Old accounts and their history, though, are still fully accessible.

Ads is instant and precisely scalable, but it only brings traffic for as long as you pay for it, whereas search engine optimisation builds more slowly, but it's durable and brings cheaper visitors over time. The best results come from combining the two: Ads quickly validates where the demand is, while SEO reduces your costs in the long run.

Google ads serve existing demand: they reach people who are actively searching for the product or service. Facebook and Instagram ads build demand: they target people based on interest and behaviour who aren't searching yet. For an urgent, well-defined need, Google Ads is the stronger choice; for a visual product and brand building, it's Facebook and Instagram ad management. For a webshop, the two work best together, combined with remarketing.

Anyone can bid on a brand name as a keyword; this is allowed under Google's rules. What you can do is bid on your own brand name too. This typically gives you a very cheap click, because you're the most relevant result for your own name, so your competitor's ad doesn't end up at the top of the list.

If they also use your registered trademark in the ad copy itself, that can be reported to Google. Setting up a brand-protection campaign is a standard step for us on every account.

The Keyword Planner is a free, built-in Google Ads tool. It shows how many people search for a term each month, how much advertiser competition there is, and what bid range gets you to the top of the page. For example, in Hungary the term “google ads” gets 22,200 searches a month, while “google ads hirdetéskezelés” (the Hungarian phrase for “Google Ads management”) gets 260.

When planning a campaign, we use this to work out what budget makes sense to start with. We use the same data for search engine optimisation keyword research too.