Website and webshop development
for scalable growth,
with 15 years of experience.

We do not sell hourly rates, we sell finished work.
The price always comes from the actual scope of the job: how many features, how many templates, which integrations, how much content, and what traffic the system has to handle.

How the quote is built up:

• an itemised breakdown: you can see what each feature costs,
• a fixed budget for the agreed scope, not open-ended billing,
• scheduled payment: an initial instalment, milestones, handover,
• later extensions run as separate items, agreed in advance.

What makes it cheaper or more expensive?
A brochure site is an order of magnitude smaller job than a webshop with stock management and shipping and payment integrations. The biggest cost factor is not the design but the logic behind it: data synchronisation, permissions, automations, load capacity.

If you already have a system, it is often cheaper to put it in order and extend it than to rewrite it from scratch. We say so honestly at the first meeting, even when the bigger project would suit us better.

We name a figure only once we understand the job. Request a quote: the consultation and the initial assessment are free of charge.

Market price ranges, three-year total cost and hidden items: in our article on website development prices 2026.

We do not believe in extremes.
Anyone who uses no artificial intelligence at all today falls behind. Anyone who builds on it alone takes a risk, and that risk is usually paid for by the client.

We combine more than 15 years of real development experience with the speed of AI.
For us AI is a tool, not a decision maker: it speeds up the routine work while every professional decision stays in human hands.

As a result:

• we can deliver more complex projects efficiently,
• development is faster without becoming superficial,
• the value for money is better than in the classic agency model.

We do not build template websites, we build systems that work commercially.
Performance, security, search optimisation and extendability are part of our thinking from day one, not a later fix you have to pay for again.

One team, from the server to the ads.
With us you do not have to look for a hosting provider, a developer, an SEO specialist and an ad manager separately and then watch them point the finger at each other. From server operations through development to search optimisation and ad management, the responsibility sits in one place.

Our workflow is transparent: you know exactly what is happening, why, and where the project stands. No smoke and mirrors, no "it will be ready some day", just clear steps and measurable results. You can see what that looks like in practice in our reference projects.

We work with three main types of client, and they all have the same thing in common: they need a working system, not a shop window.

Startups: when an idea has to be validated quickly, an MVP launched or a scalable technical foundation laid down. Here speed, automation and not burning money on bad decisions are what count.

Product companies and webshops: the focus is on stable operation, performance, integrations and growth. We do not just build a webshop, we build a system that can take the traffic, the campaigns and the seasonal peaks.

Enterprises: here we usually join existing systems: we fix legacy code, optimise, automate or add new features without upsetting the whole operation. Security, documentation and predictability matter most. We write about this in more detail on our corporate website development page.

Our technical know-how
Behind our development work there is real operations and systems knowledge, not just front-end website building:

• Custom PHP-based systems, CMSs and webshops
• Magento 2 development, WordPress and WooCommerce development, migration, backup
• Database design, performance and cache optimisation
• An SEO and PageSpeed mindset already during development
• Server-side operation, security, scaling, Linux/Ubuntu VPS
• APIs, automations, background processes, invoicing and courier integrations

We do not only look at whether it is good looking, but whether it is fast, stable and sustainable in the long run.

IoT and automation: when the web reaches beyond itself
Alongside classic web development we also have hands-on experience with industrial and building automation systems:

• Loxone: building automation, control logic
• WAGO: industrial control, PLC-level solutions
• Raspberry Pi: sensors, data collection, custom controls
• Robot mower systems: installation, logic, integration, operation

This matters because more and more projects do not stop at the website: they connect to physical systems, sensors and automations. We do not treat that as foreign territory, we see it as part of the system.

We treat development as building a system, not as "making a website". The goal is not that something gets finished, but that it works, can be measured and stays sustainable in the long run.

1. Understanding and sharpening the goal
First we do not draw a design, we understand the business goal, the expected load and the future directions. This is where it is decided what is needed now and what will matter later.

2. Setting the technical foundations
We choose the right technology, structure and architecture: not by fashion, but by function, performance and extendability.

3. Planning, not guesswork
Before development the logic is clear:

• what we are building,
• in what steps,
• to what deadlines.

There is no "we will see" kind of decision.

4. Development under control
During coding AI speeds up the process, but every professional decision stays under human control. That means faster progress without unstable or ill-considered solutions.

5. Testing and fine-tuning
We do not only check whether it works, but whether it is:

• fast (Core Web Vitals, PageSpeed),
• able to take the load,
• secure,
• and fit for its purpose.

6. Handover and future-proofing
Handover is not a full stop but a stable foundation. The system is documented, transparent and extendable, not a dead end. We walk you through the admin interface so you can manage the content on your own.

7. Follow-up and optimisation
After go-live we watch the operation, the load and the real usage data. If needed we refine: speed things up, simplify, automate.
We do not leave the system on its own at the very moment it starts doing real work.

In most cases we are talking about days, not months.
If the goals are clear and the basic information is available, work can start within a short time.

Typical timeframes from experience:

• brochure or landing page: a few days,
• corporate website with several subpages: typically 1-3 weeks,
• webshop with integrations: 3-6 weeks, depending on the number of products and the connected systems,
• custom system, migration, industrial integration: after an assessment, with scheduled milestones.

How fast we can start depends on three things:

• how clear the business goal is,
• how complex the project is,
• and what decisions are needed right at the start.

For a startup or a smaller project we can often begin development right after the first meeting. For bigger systems there is a technical and structural clarification first, but there is no unnecessary waiting there either.

The most common delays, by the way, are not technical: it is the content, the texts and the images arriving that tends to stretch the schedule. That is why we give you a precise list at the start of what we will need from you.

Starting fast is not rushing.
We only start working once the goal is clear, the scope is unambiguous and there is a professional reason behind every decision. In short: we can start quickly, but not in a way that leaves bad foundations to fix later.

Less than you would think. You do not need to arrive with a finished concept: working that out together is exactly our job.

This much is enough to start:

• what your business does and who it is for,
• what you expect from the site: quote requests, purchases, bookings, visibility,
• the existing website and its credentials, if there is one,
• logo and brand elements; if there are none, our designers can create them,
• one or two sites you like and one or two you definitely do not.

The question of texts and images
This is the most common sticking point. If you do not have the content ready, there is no need to wait months for it: we write the draft copy in a search-optimised structure and you review and approve it. For images we can provide licensed stock material or organise a photo shoot.

What we bring:

• a structure and content proposal based on competitor analysis,
• keyword research, so the site is built on the terms people actually search for,
• technical decisions, hosting and domain administration,
• the legal minimum: terms and conditions, privacy notice, cookie handling.

After the first meeting you get a concrete list of what we need and by when, so the question is never "who are we waiting for now".

There is no single right answer, only the system that fits the job. We work with all three every day, so we have no interest in pushing any of them on you.

WebPot CMS, our own system
It is the best choice when you need a lightning-fast site, low running costs and a simple admin interface. There is no plugin jungle, no weekly update pressure, and the attack surface is much smaller than that of a public system. We develop for four platforms with it: web, mobile app, Windows desktop and Ubuntu server.

WordPress / WooCommerce
We recommend it when it matters that anyone can pick up the work, when many external services have to be connected, or when the site is content-driven with a blog. In exchange it needs more maintenance and more careful plugin management, which we also take on, together with the hosting.

Magento 2
For larger, more complex webshops it is one of the strongest enterprise-grade engines on the market: multiple locations, multiple languages and currencies, a serious number of products, B2B pricing, ERP and stock integrations. It is resource-hungry, so we only recommend it where the size of the business justifies it. We write about the details on our Magento 2 development and webshop building page.

How do we decide?

• how many products, how many orders, with what seasonal peaks,
• which external systems have to be connected (invoicing, courier, ERP, marketing),
• who will run the site day to day,
• what operating budget is available.

We write down the reasons for the decision: we do not ask you to take our word for it, we show why one thing follows from another.

Yes, this is one of our most common jobs. With a migration the biggest risk is not the move itself, but losing the position built up in Google or the order history along the way.

What we bring across:

• the full content, product data, images, category structure,
• customer and order data, where the old system allows it,
• 301 redirects from the old URLs to the new ones, which is what saves the search rankings,
• meta data, structured data, sitemap, robots.txt,
• email accounts, DNS and domain settings.

How does it happen?
The new system is built in a separate test environment while the old site keeps running undisturbed. The switch happens once everything has been checked, typically outside peak hours. We take a full backup of the old system and keep it: there is always a way back.

After the switch
In the first weeks we watch the search traffic, the indexing and the broken links in Search Console and fix whatever was missed. This part is often skipped by other providers, yet this is where it is decided whether the move was a gain or a loss.

If it is a WordPress site, a thorough optimisation and security clean-up is often enough instead of a move. We tell you that in advance too.

Yes. You do not have to look for a separate provider or wrestle with technical settings.

We run everything on our own servers
We run our hosting ourselves on Ubuntu VPS foundations, so if something happens you do not have to queue behind an external support line. Included as standard:

• SSL certificate and HTTPS,
• daily automatic backup with restore option,
• CDN-based image optimisation (WebP/AVIF), caching,
• server-side security settings and monitoring,
• email accounts on your own domain.

Domain
If you do not have a domain yet, we check what is available and what makes sense for SEO, then handle the registration. If you do, we take it over or simply repoint the DNS. The domain always stays yours, in your name.

If you would rather stay where you are
That is no problem either: we work on other providers' hosting too. In that case we tell you in advance if the limits of the environment mean we cannot deliver our usual speed or security level.

Handover is not the end of the relationship.
A website is not a piece of furniture you set up once: browsers change, so do the regulations, Google's expectations and your own business needs.

Warranty
After handover we fix development errors free of charge. This is not a matter of goodwill: if something does not work the way we agreed, that is our responsibility.

Ongoing operation
On request we keep running the system on a monthly retainer:

• updates, security fixes, checking the backups,
• uptime and speed monitoring,
• content changes, new subpages, smaller developments,
• a monthly report on what happened and what we recommend.

Response time
In case of an outage, when the site is down or checkout is blocked, we act immediately. For other requests we come back within one working day and tell you when it will be done. For critical systems we set the guaranteed response time in a separate agreement.

And if you do not want us to run it?
That is fine too. The system is documented and another developer can take it over. We do not build in artificial dependency to keep you tied to us.

Technical SEO is, yes: that is not an extra service but the professional minimum.

Included in every site as standard:

• a clean, search-friendly URL structure and heading hierarchy,
• meta titles and descriptions, Open Graph sharing data,
• structured data (Schema.org), sitemap, robots.txt,
• fast loading: image optimisation, caching, minified code,
• a mobile-friendly, accessible design,
• Google Search Console and analytics set up.

What counts as separate work:
Content-level and ongoing search optimisation: keyword research, content strategy, link building, monthly measurement and correction. This is not a one-off setting but months of work, so we handle it separately.

Tracking that really measures
Measurement on the ad platforms has degraded significantly in recent years because of cookie restrictions and ad blockers. That is why we build server-side GA4 tracking, which gives more accurate conversion data, and that shows directly in the performance of Google Ads and Facebook and Instagram ads.

AI search engines and the future
More and more visitors arrive not from the classic results list but from a recommendation by an AI assistant. We build our sites so that language models and search robots understand exactly what is on offer. Today that is an advantage; within a year or two it will be a basic requirement. We describe what this means in practice, with measurement and prices, on our AI visibility and GEO optimisation page.

We treat data handling and confidentiality as a basic professional responsibility, not an administrative obligation. The business, technical and personal information that passes through our hands is confidential, even where no separate agreement would require it.

On every project:

• we process data only to the extent the development requires,
• we do not use it for other projects,
• we do not pass it on to third parties,
• we do not use it as "training data" for other systems.

Access is managed under control:

• only those who actually work on the task have access,
• permissions are granted per project and limited in time,
• we work with live data only where justified, otherwise with an anonymised copy.

On the technical side:

• separated development and production environments,
• backups and version control,
• sticking to secure default settings,
• measures that reduce data loss and unauthorised access.

GDPR compliance on your side too
For the systems we build we also provide a privacy notice, cookie handling and consent management, so you do not have to deal with it afterwards.

We are happy to sign a non-disclosure agreement (NDA), but trust does not begin on paper. For us it goes without saying that a business, an idea or a system is nobody else's concern.

The client. Full stop.
The source code, data and content created during the project belong to the client, not to the developer.

The only exception is the rented system model: there the source code of the framework stays with us, because that is our product. We always clarify this before the work starts, it never comes as a surprise later.

In practice this means that:

• you have full access to the source code and the data,
• there is no technical or legal "lock-in",
• the domain, the hosting and the analytics accounts are in your name,
• the system is not closed and not at anyone's mercy.

We develop in such a way that:

• another developer can take over the project,
• the system is documented and transparent,
• there is no hidden licence, lock or artificial limit.

What stays ours?
The methodology, the way of thinking and the general development experience. But the specific code and structure written for a given project are not reused at another client.

Why does this matter?

• you are not "wired" to us,
• you can switch, extend or develop freely,
• the system really becomes part of your business, not of an external provider.

Yes.
We work as a company registered in Hungary, within transparent and lawful terms. Our operation is stable and constantly developing; we are not on the market as an occasional "project company". For a development that runs for months or is business-critical, that is not a minor consideration.

In practice this means that:

• a proper invoice is issued for every job,
• the financial and legal background is in order,
• the contractual terms are clear and can be kept,
• the project is not a "favour" but work taken on with responsibility.

Contract and payment
We put the cooperation in writing: what the work covers, to what deadlines and with what payment schedule. The detailed terms are set out in our terms and conditions.

Invoicing abroad
For partners with an EU VAT number we can invoice with reverse charge, so there is nothing standing in the way of international cooperation.

Yes, with us this is standard equipment, not an extra.
More and more visitors arrive not from the results list but from the answers of AI assistants. These systems can only recommend what they can read and understand precisely.

That is why every site we build includes:

• server-side rendering: the AI robots get finished HTML, not an empty JavaScript shell,
• schema.org structured data about the services, prices and FAQ,
• content in a question-and-answer structure with concrete numbers,
• measurement of AI robot visits, so the effect can be verified.

We write about this in more detail on our Google SEO and AI page.

Running costs have three constant items, and none of them is a secret:

• domain: €15 to €40 a year,
• hosting or VPS: depends on the size and the traffic; for a brochure site it is in the range of €5 to €25 a month,
• maintenance: as required, from a one-off job to a monthly retainer.

A brochure site can be kept running safely for €150 to €400 a year. For a webshop, because of the VPS and the regular maintenance, it is worth counting on €50 to €150 a month, and in exchange the shop stays fast and secure.

What is not worth saving on: backups, security updates and monitoring. Restoring a hacked or crashed site always costs more than a year of maintenance.

The European Accessibility Act (EAA) has applied since 28 June 2025 to e-commerce and consumer services among others. The practical benchmark is WCAG 2.1 level AA.

Micro-enterprises with fewer than 10 employees and under 2 million euros in turnover are subject to lighter rules, but accessibility pays off for them too: better usability, better SEO, a wider reachable audience.

We build with an accessible structure by default: a correct heading hierarchy, contrast, keyboard navigation, alt texts. For an existing site we recommend an order of fixes after an audit.

Yes, this is an increasingly common request. Template site builders give you a quick start, but the limits show up in time: the monthly fee, limited SEO, slow loading, and the fact that the site is not really yours.

What we carry over:

• all the text and image content,
• the domain, with no downtime during the switch,
• redirects from the important pages to the new URLs, so the Google rankings are not lost.

What cannot be carried over is the internal logic of the template system, but that is exactly what you are getting rid of. After the switch the site is faster, and the content and the code are your own property.

A template is a good decision when a fast and cheap start matters most and you can live with the site looking like others. A custom design pays off when setting the brand apart matters and the site has a concrete business goal: quote requests, purchases, bookings.

With us custom does not mean a long deadline: thanks to the AI-accelerated process a site with its own identity is also built in days or weeks, not months. The real difference does not show on the surface but in the speed, in the search results and in the conversions.

It is worth separating two different things.

Technical updates: a continuous task, security fixes and system components cannot wait. This is covered by maintenance.

Content updates: the main pages and the prices are worth reviewing at least once a year. Search engines and AI assistants both prefer fresh, dated content, and a visitor loses trust when they see a promotion from 2022.

A full visual refresh is typically due every 3-5 years. If the site was built on good foundations, that is not a rebuild but a facelift.