WEBPOT DEVSEARCH ENGINE OPTIMISATIONSEO services from a developer point of view 
15+ years of experienceFirst places on GoogleAI visibility (GEO)


Search engine optimisation and SEO services in the age of Google and AI

What has changed by 2025–2026 and what we do about it


The foundations of search engine optimisation have changed radically. Google and the AI-based search engines no longer count keywords and links, they interpret whole web systems: speed, HTML structure, data logic and genuine content quality. A site built on fast, clean code is no longer an advantage but a basic requirement.

We do all of this as developers: we do not bolt SEO onto a finished site afterwards, we treat the architecture, the server, the code and the content as a single system. We work as a team, with 15 years of professional experience and our own framework. You do not have to take our results on trust: at the success stories below anyone can check them with a Google search.

What do Google and AI look at today?

  • the loading speed of the page and the Core Web Vitals scores
  • the logical structure of the HTML and clean, noise-free code
  • structured data and the relationships between data
  • genuine professional content, not rewritten SEO copy
  • server response time and the caching strategy
  • serving the AI crawlers and machine readability

Who is it worth it for?
If you only need an online presence, a template site put together with AI may well be enough these days. If you expect growth, stable rankings and a measurable return from your website, then you have to think in systems: design, features, structured content, advertising, SEO, a fast web server and security together. That is where we are strong.

With us search engine optimisation runs as a service: it starts with a technical SEO audit, then comes the content, the internal link network and the measurement, with a monthly report. We wrote about market rates in our search engine optimisation prices 2026 article, and a firm quote always follows a survey.


WEBPOT DEV / SEO IN NUMBERSMeasurable results
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Years of experienceweb development and e-commerce
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Placeon almost every keyword of our client
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Platformsour own system, Magento, WordPress, Prestashop, Laravel
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Built in houseframework from the server to the front end

How we work

The six pillars of our SEO service


01
Technical SEO audit

First we measure, only then do we touch the site. A full review: indexing, loading speed, HTML structure, errors and missed opportunities.

02
Speed and Core Web Vitals

Coordinated cache layers (APCu, Redis, Varnish), automatic AVIF and WebP image conversion, minimal JavaScript. The foundation is our lightning fast Ubuntu VPS servers, where we optimise the whole chain ourselves.

03
AI visibility

AI search engines no longer just rank, they recommend. Our framework recognises AI crawlers and serves them clean, server-rendered HTML, so the content is perfectly readable by machines too.

04
Structured data

With Schema.org markup we tell the search engine what it is looking at: company, product, review, FAQ. Our result then shows more than the competition and brings more clicks.

05
Content and link building

We build genuine professional content based on search demand, with a considered internal link network and quality backlinks. We do not produce SEO copy, but content that both the reader and the AI find useful.

06
Measurement and fine tuning

Search Console and server-side GA4 tracking show what works. With us SEO is not a one-off project but a measurable system that keeps improving.

Our success stories

Real projects, results anyone can verify

SUCCESS STORY 01

Robottelepites.hu

Robot mower installation and service

Goal first place for the keyword „robotfűnyíró telepítés” in Budapest and second place for „GPS robotfűnyíró”.
Result Achieved in just 3–5 months, and far exceeded since.

Today the site sits in first place or right next to it for almost every relevant keyword: in brand searches and in searches for towns in Budapest and Pest county alike. It has been steadily among the Google front runners for close to two years. It has left behind far older and larger players such as Robotfűnyíró Centrum, Husqvarna and Robot1.

Since last year we have also won separate AI-based placements in Google search. That is clear confirmation that our system is strong not only in SEO terms but is also readable and recommendable for AI search engines.

A high ranking is not a matter of prestige: it is a concrete, measurable business advantage that shows up in enquiries, in new clients and in market position.

See for yourself: search Google for „robotfűnyíró telepítés” on its own or together with the name of a town in Pest county, then look at where the site stands.

The pictures speak for themselves

Google AI ajánlás

Google AI ajánlás

Google AI Mód és 1. helyzés

Google AI Mód és 1. helyzés

GPS Robotfűnyíró 2. hely

GPS Robotfűnyíró 2. hely

SUCCESS STORY 02

Egzotikusfuszerek.hu

Speeding up and stabilising a Magento webshop

Goal stabilising the Google rankings and improving the average position of a webshop under constant heavy load.
Result Achieved the before and after state is shown in the chart below.

The main tool here was not classic SEO but the technical foundation: we fixed the Magento errors, put a lightning fast Ubuntu VPS server underneath it and sped up delivery with a Varnish cache layer. We tuned and optimised the whole web server for constant heavy load.

The chart shows exactly how much it counts in search when a webshop loads fast and runs on stable infrastructure.

Egzotikusfuszerek.hu Google rankings before and after chart
SUCCESS STORY 03

Webpot.hu and Magento2.hu

Our strongest reference: our own rankings

What we promise our clients we prove on our own sites first. We only recently started building webpot.hu and magento2.hu deliberately, with minimal effort, and they already bring strong rankings: even in the fiercely contested Hungarian field of Magento development we sit high in the Google results.

This shows what our method can do even with a small effort. On our client sites the same technology works at full strength for the results. You can find more of our work on the references page, and our Magento services are presented on the Magento 2 webshop page. We wrote about market rates for search engine optimisation in our search engine optimisation prices 2026 article, and about appearing in AI search engines on the AI visibility and GEO optimisation page.

We were there at every Google update

The turns of recent years and our answers



2021
Core Web Vitals. Google introduced the page experience metrics (LCP, CLS, FID): speed officially became a ranking factor. Sites built on our framework were already performing in the green range at launch.
2023
web.dev guidelines. The WebP image format, structured data, rich results: ratings, images and a search box in the results list. We built all of this in from the background, so our clients sites received the improvements without updates or irritating installations.
2024
INP and mobile first. A new interaction metric became a live ranking factor, and indexing is now built on the mobile view for good. With automatic AVIF and WebP conversion and minimal JavaScript our scores stayed steadily green.
2025–2026
The age of AI search. Generative results, AI crawlers, answer-based search. Our framework recognises AI robots and serves them clean, server-rendered content, and our client already appears in AI-based results too.

We are ready for the next turn as well. Quality backlinks and PageRank still count, and the technical foundation was never in question with us.

Frequently asked questions about search engine optimisation

From prices to AI search engines: these are the questions that come up in most SEO meetings. If yours is not among them, do write to us: you will get a specific answer.

How much does search engine optimisation cost?

A one-off SEO audit is fixed price and ongoing optimisation is charged monthly; the exact fee is set by the size of the site and the competition. Before quoting we run a short pre-check to see whether there is a realistic return. We only take on work that makes measurable sense.

How long does SEO take to deliver results?

The first measurable movement typically takes 2–3 months, a stable result 6–12 months. The effect of the technical fixes (speed, indexing, structure) can show up sooner than that. We follow the process with a monthly report, so what is happening is visible throughout.

Can first place on Google be guaranteed?

No, and anyone who promises it is worth avoiding: the ranking is decided by Google, not by the agency. What can be promised is measurable growth in position and traffic, with a transparent monthly report. Our references include several first-page rankings, but we prove that with results, not promises.

What does an SEO package include with us?

A technical audit and the fixes, keyword research, a content plan and content production, internal linking, structured data (schema.org), plus measurement on Search Console and GA4 with a monthly report. With us AI visibility is part of it too: preparing the site for the answers of ChatGPT, Gemini and Google AI. As developers we solve the technical part in house, not through an outside partner.

What is AI SEO or GEO and why does it matter in 2026?

A growing share of searches is settled in AI answers (Google AI Overviews, ChatGPT, Perplexity), where one or two cited sources appear instead of ten links. GEO (generative engine optimisation) makes sure your business is among those answers. Whoever is left out of the AI answers is invisible to the visitor, however well they rank in the classic results list.

How does a company get into the answers of ChatGPT and Google AI?

It takes fast, well structured content marked up with schema, concrete data (prices, numbers, dates), consistent company details and outside mentions together. In our own systems we measure the visits of AI robots, so the effect is verifiable data rather than guesswork. We use this method on our own sites too.

SEO or Google Ads: which should I spend on?

Google Ads brings traffic at once, for as long as the campaign runs; SEO builds more slowly but lasts and gives cheaper clicks over time. For most businesses the two work best together: Ads for quick validation, SEO for cutting costs in the long run. We suggest how to split the budget based on the measurement data.

How is search engine optimisation different for a webshop?

The emphasis is on the category and product pages, the structured data (product, price, stock, review) and the feeds (Google Shopping, Árukereső). As webshop developers we know this from the inside: we make the SEO fixes directly in the system instead of handing over a list of advice.

How often does the content need updating?

The main service pages and anything about prices are worth updating at least once a year, because Google and the AI search engines both favour fresh, dated content. Updating does not mean rewriting, but maintaining the numbers, examples and references. We take on this content maintenance as a package too.

How do you measure the results?

On Google Search Console and GA4, with monthly position tracking and a report you can actually read, plus a check on AI visibility (whether the company appears in the answers of ChatGPT, Gemini and Perplexity). For accurate conversion measurement we set up server-side tracking. What cannot be measured, we do not take on.

NEXT STEP

Let the next success story be yours

We look at your site, uncover the technical and content gaps, then give you a concrete, measurable plan for moving up in the results of Google and the AI search engines. Filling in the form below carries no obligation.

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Leave your Google rankings to specialists

We do search engine optimisation as developers: from the server through the code to the content, everything stays in one pair of hands. Our success stories can be checked publicly and we prove the results with a monthly report.

Why choose us?
  • 15+ years of development and SEO experience
  • First places on highly competitive keywords
  • Technical SEO, content and AI visibility from one team
  • Measurable results, transparent reporting
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