SEO services from a developer’s perspective, with 15 years of experience

SEO services
and Google SEO expertise

Google and AI search engines interpret entire web systems: speed, HTML structure, data logic and content quality. That’s why we treat search engine optimisation as a single system, from the server to the copy, with publicly verifiable rankings.

Technical SEO audit·Core Web Vitals·structured data·content·AI visibility
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SEO in 2026:
fast, clean code is the foundation

The fundamentals of search engine optimisation have changed. Google and AI-based search engines now assess the whole system: loading speed, HTML logic, structured data and genuine professional content. A fast, clean-code site is now a baseline requirement.

As developers, we treat the architecture, the server, the code and the content as a single system, in our own framework, in WordPress and in Magento 2 alike. The results can be verified below, in the success stories, with a simple Google search.

15years of professional experience
3–5 monthsto reach first place for the robottelepites.hu target keyword
100points on the PageSpeed test
PageSpeed Insights measurement: 100-point performance on the webpot.hu SEO page
webpot.hu · PageSpeed Insights · 100 points

What do Google and AI focus on today?

Five areas that an SEO audit measures first. If all you need is an online presence, a template site will do. For growth, stable rankings and a measurable return, you need all five together.

  • 01

    Speed and Core Web Vitals

    Loading time, server response time and caching strategy, measured on mobile.

  • 02

    HTML structure

    Logical heading order and noise-free code that crawlers understand at first read.

  • 03

    Structured data

    Schema.org markup and data relationships: company, service, product, FAQ.

  • 04

    Genuine professional content

    Copy written from real experience, backed by data, answering search intent.

  • 05

    Machine readability

    Serving AI crawlers with server-rendered HTML. Details: AI visibility and GEO.

Our six pillars of SEO optimisation

We measure first, then we touch the site. The work starts with a technical SEO audit, then content, internal linking and measurement build on top, with a monthly report. Keyword research works from real demand: on the right, you can see the topic’s Hungarian search data.

Keyword Planner · Hungarysearches / month
seo2,400
keresőoptimalizálás720
seo optimalizálás320
seo ügynökség260
linképítés210
seo tanácsadás210
Average monthly search volume over the last 12 months, queried in September 2026. The bars are on a logarithmic scale.
01
Technical foundationaudit and fixes in the system

Technical SEO audit

A full review: indexing, loading speed, HTML structure, errors and missed opportunities, with a to-do list ranked by importance.

Speed and Core Web Vitals

Coordinated caching layers (APCu, Redis, Varnish), automatic AVIF and WebP image conversion, minimal JavaScript. The foundation is our managed Ubuntu VPS servers.

Structured data

We use Schema.org markup to tell the search engine what it’s looking at: company, product, review, FAQ. A rich result shows more and brings more clicks.

02
Content and measurementmonth by month

AI visibility

AI search engines already make recommendations. Our framework recognises AI crawlers and serves them clean, server-rendered HTML, so the content is machine-readable too.

Content and link building

We build professional content based on search demand, with considered internal linking and quality backlinks. We write what both readers and AI find useful.

Measurement and fine-tuning

Search Console and server-side GA4 tracking show what’s working. The data sets the tasks for the next month.

WEBPOT DEV / SEO IN NUMBERSMeasurable results
0+0+
Years of professional experienceweb development and ecommerce
0.0.
Rankingfor almost every keyword of our clients
00
Platformsown system, Magento, WordPress, Prestashop, Laravel
0%0%
In-house builtframework, from server to front end

SEO case studies,
verifiable with a single search

Three success stories, each backed by proof alongside it: search results, a Search Console chart, measurement data. The images were taken from Google’s own interfaces.

01/03

Robottelepites.hu

Robotic lawnmower installation and service · WebPot CMS

The goal was first place for the “robotfűnyíró telepítés” keyword in Budapest, and second for the “GPS robotfűnyíró” phrase. It was achieved within 3–5 months, and the site has held a steady top spot on Google for nearly two years since, ahead of much older and bigger players in the market.

google.com · robotfűnyíró telepítés
Google search results for robotfűnyíró telepítés: robottelepites.hu in the AI Mode recommendation and in first place
2024–2026 two years running at the top
  • “robotfűnyíró telepítés”, Budapest1st place
  • “GPS robotfűnyíró”2nd place
  • Time to reach the goal from launch3–5 months
  • Appears in Google’s AI answersyes
Google’s AI recommendation for the robottelepites.hu site
Google’s AI recommendation
GPS robotfűnyíró search: robottelepites.hu in second place
“GPS robotfűnyíró”: 2nd place

Check it yourself: search Google for “robotfűnyíró telepítés” on its own, or together with a town in Pest County.

02/03

Egzotikusfuszerek.hu

Online store speed and stability · Magento 2

The goal was to stabilise Google rankings for an online store under constant heavy load. The main lever here was the technical foundation: we fixed the Magento bugs, put a fast Ubuntu VPS server underneath and sped up delivery with a Varnish caching layer.

Google Search Console · performance
Egzotikusfuszerek.hu Search Console chart: average position and impressions before and after the speed-up
2025 same period, a year before and after
  • Average position8.4 → 6.1
  • Search impressions824K → 1.23M
  • Speed-upVarnish + VPS

The chart shows how much it matters in search when an online store loads fast and runs on stable infrastructure. More on the server: Ubuntu VPS server.

03/03

Webpot.hu and Magento2.hu

Our own sites · WebPot CMS

What we promise our clients, we try out on our own sites first. We recently started deliberately building these two sites with a modest budget, and we’re already on the first page in the fiercely competitive Hungarian Magento development market.

magento2.hu
The magento2.hu homepage
2026 Search Console, June–September 2026
  • “magento 2” search, webpot.hu, average position4.2
  • PageSpeed performance, desktop100 points
  • Investment so farminimal

More of our work can be seen on the references page, and our Magento services on the Magento 2 online store page.

A top ranking is a measurable business advantage: it shows up in enquiries, new customers and market position.

WebPot DEV, the lesson from two years of robottelepites.hu

Google now evaluates systems. A fast server, clean code and professional content together move the site forward.

At every Google update,
we were there

Four turning points from recent years, and our responses. We build these developments into our framework, so client sites receive them without any installing.

2021 Core Web Vitals

Google introduced the page experience signals (LCP, CLS, FID), and speed officially became a ranking factor. Sites built on our framework performed in the green zone from day one.

2023 web.dev guidelines

WebP image format, structured data, rich results: reviews, images and search boxes in the results page. All of it landed in client sites behind the scenes.

2024 INP and mobile-first

A new interaction metric became a ranking factor, and indexing shifted for good to the mobile view. With automatic AVIF and WebP conversion and minimal JavaScript, the metrics stayed green.

2025–2026 The age of AI search

Generative results, AI crawlers, answer-based search. Our framework recognises AI bots and serves them clean, server-rendered content. Our clients already appear in AI-based results too. Meanwhile, quality backlinks and PageRank still count.

How much does search engine optimisation cost?

The one-off SEO audit has a fixed price, while ongoing work is billed monthly. We don’t quote a single flat fee, because the scope varies from site to site: before any quote, we run a short pre-screening to see whether there’s a realistic return. On the right, you can see the Hungarian market’s typical 2026 price bands, converted to euros, as a guide.

2–3 monthsto the first measurable movement
6–12 monthsto a stable result
fixed pricefor the one-off SEO audit
SEO pricing 2026, typical Hungarian market monthly fees (+ VAT, approx. EUR)
Local service provider, one town€100–400
SME, nationwide service€180–500
Provider in strong competition€400–1,300
Online store, many categoriesfrom €400
SEO consultancy, hourly rate€25–65 an hour
Based on several Hungarian provider and price-guide sources, August 2026 data.

SEO pricing: four things drive the fee

01

Site size

Auditing and maintaining a five-page company website and an online store with hundreds of categories is work of a completely different order.

02

Competition

Local keywords narrowed to a single town need less content and fewer links than a fiercely competitive nationwide market.

03

Technical condition

For a slow site with indexing errors, the first months are about fixes. As developers, we make them directly in the system, whether that’s our own CMS, WordPress or Magento 2.

04

Content and link building

The number of monthly articles and building external mentions make up the larger part of the monthly fee. We avoid bulk link packages, as their effect is short-lived and risky.

We only take on work that has a measurable point. Packages and market price bands are covered in detail in the SEO pricing 2026 article. If you need fast traffic while your SEO builds up, Google Ads management bridges the gap. For appearing in AI search engines, see the AI visibility and GEO optimisation page.

Frequently asked questions about SEO

27 questions in five topics, from pricing to AI search. These come up in most SEO consultations. If yours isn't among them, just ask: we'll give you a straight answer.

Ask us a question

Price and return

How much does SEO cost?

A one-off SEO audit is a fixed price, and ongoing optimisation is a monthly fee; the exact rate depends on your website's size and the competition. Before quoting, we run a brief pre-check to see whether there's a realistic return. We only take on work that makes measurable sense.

Typical market price bands and packages: SEO pricing 2026.

Can I request a one-off SEO consultation or SEO analysis?

Yes. The one-off SEO analysis (audit) is a fixed price: technical condition, speed, indexing, content and competitors, ending with a to-do list ranked by priority. SEO consultancy is useful if you have your own team for implementation and want professional direction and review. Pricing is set out in the SEO pricing 2026 article.

How does monthly SEO work?

Monthly SEO is ongoing work: technical maintenance, content building, internal linking, measurement and a monthly report. The work typically starts with an audit and technical fixes, after which content and link building take centre stage. You'll find the packages and typical market price bands in the SEO pricing 2026 article.

How much does link building cost, and is it worth buying links?

It's worth looking at the cost of link building as work, not as a per-link price: earning a genuine, relevant mention involves outreach and turning it into content. Cheap, bulk link packages look attractive, but their effect is short-lived and risky: Google devalues them, and in the worst case the whole domain suffers.

In the first two to three months, spending the same budget on technical fixes and content usually pays off more: you can move forward without links, but with weak content even the most expensive link won't help.

SEO or Google Ads: which should I spend on?

Google Ads brings traffic instantly while the campaign runs; SEO builds more slowly, but it's durable and gives you cheaper clicks over time. For most businesses, the two work best together: Ads for quick validation, SEO for long-term cost reduction. We base our recommendation on how to split the budget on the measurement data.

Results and timeframe

How long does SEO take to work?

The first measurable movement typically takes 2–3 months, with stable results after 6–12 months. The impact of technical fixes (speed, indexing, structure) can show up faster than that. We track the process with a monthly report, so you can see what's happening the whole way through.

Can you guarantee the top spot on Google?

No, and you should be wary of anyone who promises that: Google decides the rankings, not the agency. What we can commit to is measurable growth in position and traffic, with a transparent monthly report. Our portfolio includes several first-page rankings, but we prove that with results, not promises.

How do you measure results?

Based on Google Search Console and GA4, with monthly position tracking and a clear report, plus a check on AI visibility (whether your business appears in ChatGPT, Gemini and Perplexity answers). For accurate conversion tracking, we set up server-side tracking. If it can't be measured, we don't commit to it.

What happens if I stop SEO?

The results you've built up don't disappear overnight: the technical fixes and the content you've had written stay on the site, and the rankings you've earned can hold for months. That said, the competition doesn't stop: whoever keeps working on the topic will gradually overtake you. That's the real difference compared with advertising, which stops the day you stop paying.

Can Google penalise my site? What does an SEO penalty mean?

Yes, in two ways: a manual action (Search Console notifies you of this by message) and an algorithmic loss of value, where the site drops after an update. Mass link buying, copied or worthless mass-produced content, and hidden text are the typical causes.

The fix is always the same: identify the problem area, remove or replace it, then submit a reconsideration request. If you're in this situation, it's worth starting the review with this.

How can I check my Google ranking?

The most reliable source is Google Search Console: the Performance report shows the average position, impressions and clicks for each keyword, free of charge. Searching in your own browser is misleading, because Google personalises the results based on your search history and location.

For a quick ranking check, an incognito window and specifying the town you're searching from gives an approximate picture. Our monthly report is based on Search Console data, supplemented with position tracking for your key keywords.

Process and service

What's included in an SEO package with us?

Technical audit and fixes, keyword research, content planning and content creation, internal linking, structured data (schema.org), plus measurement based on Search Console and GA4, with a monthly report. For us, this also includes AI visibility: preparing the site for ChatGPT, Gemini and Google AI answers. As developers, we handle the technical side in-house too, not through an outside partner.

Website SEO: what does the work start with?

With a brief pre-check, to see whether there's a realistic return. Next comes a technical SEO audit (Search Console, speed, indexing, structure), followed by keyword research and a content plan. We measure first, and only then touch the site.

What does the SEO process look like step by step?

It has five stages. First: assessment and goal-setting, meaning what a result means in your case. Second: technical audit and fixing errors, because on a slow-loading site or one with indexing errors, even good content goes to waste. Third: keyword research and a content plan, at the end of which it's clear which subpages are missing.

Fourth: writing the content and sorting out internal linking, followed by building external mentions. Fifth: measurement, a monthly report and setting the next month's tasks. From the second month, this four-part cycle (content, technical, links, measurement) repeats, always adjusted to the measurement data.

What is technical SEO, and what does an SEO check look at?

Technical SEO is everything that isn't about the text: loading speed and Core Web Vitals, mobile usability, indexing and robots settings, the sitemap, redirects, duplicate content and canonical tags, structured data, HTTPS and internal link structure.

A technical SEO audit goes through all of these, and what it leaves you with isn't a list but a priority order: the three things that matter most, and what can wait. As developers, we can also fix the errors we find, not just report them.

Do you also do SEO copywriting and link building?

Yes, both. SEO copywriting is built on keyword research: the text answers what people actually search for, while staying readable rather than stuffed with keywords. With link building, quality is what counts: links and mentions from relevant, genuine sites, which also boost your business's credibility in the eyes of AI search. Bulk, low-quality link packages do more harm than good.

What is keyword research, and how is it done?

Keyword research reveals which words, how often and with what intent people search on your topic. We work from three sources: the Google Ads Keyword Planner gives the monthly search volume and competition, Search Console shows what your site already ranks for today, and analysing the search results pages shows what the searcher expects for that term.

Some Hungarian data from the Keyword Planner: the term "seo" gets 2,400 searches a month, "keresőoptimalizálás" gets 720, and "seo optimalizálás" gets 320. The end result of the research is a content map: which subpage serves which keyword group.

AI search and visibility

What is AI SEO or GEO, and why does it matter in 2026?

A growing share of searches are settled within AI answers (Google AI Overviews, ChatGPT, Perplexity), where instead of ten links, only one or two cited sources appear. GEO (generative engine optimisation) helps ensure your business appears in those answers. If you're left out of the AI answers, you're invisible to that visitor, however well you rank in the classic results list.

More detail: AI SEO, AI visibility and GEO optimisation.

How does a business get into ChatGPT and Google AI answers?

It takes a combination of fast, well-structured content marked up with schema, specific data (prices, figures, dates), consistent business details, and external mentions. We measure AI bot visits in our own systems, so the impact isn't guesswork but verifiable data. We use this same methodology on our own websites too.

How often should you update your content?

It's worth updating your main service pages and pricing content at least once a year, because both Google and AI search engines favour fresh, dated content. Updating doesn't mean rewriting, but maintaining the figures, examples and references. We also offer this content maintenance as part of a package.

Concepts and choosing

SEO optimisation and search engine optimisation: are they the same?

Yes, the two mean the same thing: SEO stands for search engine optimisation. "SEO optimisation" is technically a repetition, but it's common in everyday usage and covers the same work: developing a website's technical setup, content and links so that Google and AI search engines rank it higher. "Google SEO" means the same thing too: in Hungary, the vast majority of searches happen on Google.

SEO agency, SEO consultant or a development team: who should you choose?

An SEO agency typically provides advice and content, but leaves the technical fixes to a developer. A freelance SEO consultant is flexible, but working alone, rarely covers the technical, content and measurement sides all at once. We work as an SEO team with a development background: we make the fixes directly in the system, whether that's our own CMS, WordPress or a Magento 2 store.

Ecommerce SEO: what's different about SEO for an online store?

The focus is on category and product pages, structured data (product, price, stock, reviews) and feeds (Google Shopping, Árukereső). As an ecommerce developer, we know this from the inside: we make the SEO fixes directly in the system, rather than handing you a list of recommendations.

How can I rank higher in local search and on the map?

For a local business, your Google Business Profile counts for at least as much as the website itself: an accurate address and opening hours, real photos, a list of your services and regular, genuine reviews. Alongside that, you need a subpage on your website written for your town and service, plus a consistent business name, address and phone number everywhere.

Together, these are what move your position in the map results. We also take care of tidying up your business profile and building a review-collection routine as part of the SEO work.

Can you learn SEO yourself? Is it worth taking a course?

The basics can be learnt, and it's worth learning them: if you understand what makes a good heading, URL or product description, you can improve your own site a great deal yourself. Rather than a course, the first step should be getting to know Search Console: it shows you what searches your site already appears for today.

The technical side and competitive keywords, however, take practice. When we hand a project over, we're happy to train your own team on what they can handle themselves and what's worth calling in help for.

What does SEO mean? SEO explained briefly

SEO stands for search engine optimisation. It's the sum of the technical, content and link-related work that moves a website higher in the unpaid, organic results of search engines.

It's usually split into three parts: technical SEO (speed, indexing, structure), on-page SEO (content, headings, internal links) and off-page SEO (external links, mentions). In 2026, visibility in AI search engines has joined that list.

WordPress SEO: is a plugin enough for SEO?

An SEO plugin (such as Yoast SEO or Rank Math) is a tool: it helps you fill in the title and meta description, and generates a sitemap and basic schema markup. Rankings come from content, speed and links, and a plugin doesn't replace any of those.

For WordPress sites, the most common SEO problem is slowness: too many plugins, a heavy theme, poor hosting. We fix these as developers; you'll find details on the WordPress web design page.

Leave your Google rankings to the experts!

We handle search engine optimisation as developers: we keep everything in one hand, from the server through the code to the content. Our success stories are publicly verifiable, and we back up the results with a monthly report.

Why choose us?

  • 15+ years of development and SEO experience
  • First-place rankings for keywords in strong competition
  • Technical SEO, content and AI visibility, all under one roof
  • Measurable results, transparent reporting
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