Facebook and Instagram
ads management

Here, too, there are two items: the ad budget you pay to Meta, and the management fee for building, testing and optimising the campaigns. The management fee depends on the number of campaigns and the creative requirements; we give a quote after an assessment. The ad account remains yours throughout.

For the test period, it's worth setting a budget large enough for each campaign to gather a meaningful amount of data: this typically starts at around €400 a month. In the first few weeks, we test several targeting options and creatives, then focus the budget on the winners. We scale up once the numbers back it up.

Meta sells reach through an auction system, so there's no fixed price. The price is driven by the size of the audience, the time of year (the weeks before Christmas are the most expensive), the format and, above all, the quality of the creative: an engaging video can bring the same reach for a fraction of the price of a dull image.

The cost per thousand impressions (CPM) on the Hungarian market typically ranges from a few hundred to a few thousand forints (roughly €1 to €8). However, what really defines a campaign isn't this, but how much a lead or an order costs.

Technically, yes – anyone can create an ad account and top it up with budget. For business purposes, though, it's worth using a company account: this keeps the invoicing proper, the costs traceable and the personal profile separate from the business assets.

For certain topics (such as finance, health or politics), Meta requires separate verification, which is harder to obtain as a private individual.

The price of Instagram ads is decided in the same auction as Facebook ads: there's no separate price list or separate minimum budget. Both platforms run from a shared ad account and a shared budget, and the system directs the spend to wherever it can reach the goal more cheaply.

On Instagram, the Stories and Reels placements typically deliver better-value reach, provided a vertical creative made specifically for them is used. A cropped landscape image performs worse and costs more here.

Meta Ads Manager (formerly Facebook Ads Manager) is the platform where Facebook and Instagram campaigns, audiences and creatives are managed. The ad account belongs to your company: if you don't have one yet, we help you set it up, and we receive access as a partner. This way, the account, the audience lists and the history stay with you even if you later move the management elsewhere.

You can't advertise without a Facebook page: the ad always appears in a page's name. An Instagram account isn't compulsory, but it's worth linking one, as this means the Instagram placements run with your own profile too.

Boosting a post takes a few clicks, but it rarely brings measurable results. Behind a Facebook ad that pays for itself lies accurate measurement (pixel and Conversions API), well-thought-out audiences, testing several creatives and ongoing optimisation. With a small budget and a simple goal, it can make sense to start on your own. Once the advertising is moving a significant amount of money, expert management typically brings back more than it costs.

Yes. We review the account structure, the measurement setup (pixel, Conversions API), the audiences and the performance of the creatives, then give you a recommendation on what's worth keeping and what to rebuild. The first account review is free.

Rejections are common with Meta, and most of the time they're not about the business but about a rule: too much text on the image, wording that targets a personal attribute (such as in a “lose weight” style), a health claim or missing verification.

In such cases, a rewritten creative typically gets approved within hours, and if it really was a mistake, you can request a human review. It's important not to damage the account's standing with repeated rule violations, as that can put the entire ad account at risk.

Meta Business Suite is the day-to-day work platform: scheduling posts, messages and basic statistics for the Facebook page and Instagram account. Business Manager is where permissions live: this is where a page, ad account, pixel and catalogue are assigned to the company, and where a colleague or partner is granted access.

Ads Manager, meanwhile, is the campaign platform itself. In a properly organised account, all three belong to the company, and an outside manager only gets partner access.

Yes, our graphic design team creates the image and video creatives to match your brand. We just need product photos, raw materials and the key messages from you, and we take care of the rest. The creative is the single most important performance factor in Meta ads, so we keep refreshing and testing it continuously.

It's worth preparing three aspect ratios: square (1:1) for the news feed, portrait (4:5) for the mobile news feed, and full-screen portrait (9:16) for Stories and Reels. The recommended resolution is at least 1080 pixels wide.

For video, the first three seconds and the subtitles matter most, since most viewers scroll with the sound off. It's worth keeping any text burned into the image to a minimum: a creative with too much text gets more expensive reach.

The most common formats are: a single-image or single-video ad, a carousel (several products in one ad), a collection, catalogue-based dynamic product ads, and the lead form, where the visitor leaves their details without leaving the app.

For services, video and the lead form tend to perform best; for webshops, it's usually catalogue-based dynamic product ads and the carousel.

No. Facebook ads and Instagram ads run from the same Meta ad account, with shared targeting, budget and measurement. The difference is in the creative: on Instagram, vertical video, Reels and Stories formats perform well, so we prepare separate material for these. We weight the placements based on the results.

For as long as it delivers results, but it's worth watching for ad fatigue: once the same audience has seen the same image many times, the click-through rate drops and the reach gets more expensive. With a smaller audience this can happen within 2–3 weeks; with a larger audience, later.

That's why we work with creative rotation: there's always a running winner alongside one or two challenger variants. This way, we don't start producing new material only once performance has already started to drop.

Yes, but only with proper measurement: the browser pixel alone is no longer enough. By connecting the Conversions API, conversions also reach Meta's system from the server side, keeping targeting and optimisation accurate. As developers, we set this up in-house, together with server-side measurement.

Whatever you can actually measure. If purchase tracking works on your webshop, the conversion objective is the strongest, because Meta's algorithm looks for people similar to your buyers. For services, the objective is form completions or calls.

The reach or post-engagement objective shows cheap numbers but rarely brings in business: you can have plenty of likes and still an empty basket. It's worth clarifying this difference at the first report.

Optimisation isn't about flicking switches every day: during the learning phase after launch (typically up to the first 50 conversions), changing things too often sets the system back. During this period, leave the budget and targeting alone, but keep an eye on the creatives.

It's worth stepping in once the cost per conversion stays persistently above target, if an ad set is using up the budget without results, or if the creative has fatigued. We review these weekly, and every decision is based on data.

We connect your product catalogue with Meta's system, so the visitor sees exactly the products they viewed or added to their basket again in the ads. This dynamic remarketing is one of the best-performing campaign types for webshops. We generate the catalogue feed in-house on our own systems.

The Facebook pixel (now called the Meta pixel) is a tracking code on the website that tells Meta's system what the visitor did: viewed a product, added it to their basket, made a purchase. This is what remarketing audiences are built from, and what optimisation learns from.

You still need it, but on its own it's no longer enough: ad blockers and browsers' cookie restrictions mean some events get lost. That's why we connect the Conversions API alongside the pixel, and deduplicate the two sources.

Remarketing is advertising aimed at people who have already been in contact with you: they've visited the website, watched a video, added something to their basket, or bought from you before. Because they already know the brand, they convert at a significantly higher rate than a cold audience.

Dynamic remarketing goes a step further: it automatically shows the product the visitor viewed, straight from the product catalogue. On Google's side, the same thing is available in Google Ads Display and Performance Max campaigns.

Google Ads captures demand that already exists: it reaches people who are actively searching for what you offer. Meta advertising creates demand: with targeting and a good creative, it reaches people who haven't searched for you yet. For webshops and visually striking services, the two work best together.

The first data comes in within days, but a proper picture takes 2–4 weeks: that's how long the learning phase takes, and how long it takes for the creatives to become comparable. For webshops, remarketing usually delivers sooner, while building a new audience is slower.

Yes, and it's worth doing: the Meta Ad Library is public, so anyone can search for a page and see which ads are currently running. This reveals what messages and formats the market is working with.

What it doesn't show: the spend and the results. An ad that's been running for a long time is probably working, but rather than copying it, it's worth turning that insight into your own test. We carry out this review too, as part of campaign planning.