PinkTara.hu is a webshop built on our own WebPotCMS, where the focus was not only on fast, stable operation but also on accurate, dependable marketing measurement.
One key element of the project was implementing Google Ads server-side tracking. Because of the limits of client-side measurement (cookie blocking, browser filtering, data loss) the measurement logic moved to the server, so events are sent more accurately, more consistently and dependably over the long run.
The server-side tracking solution made it possible to:
- measure conversions more accurately,
- train the advertising algorithms more effectively,
- and get a better return on marketing spend (ROAS).
Thanks to the flexible architecture of WebPotCMS the measurement logic is built on native system components rather than external plugins, so the solution is fast, secure and easy to develop further.
The result is a data-driven webshop ready in marketing terms, one that also meets modern data protection and measurement expectations.