Business website development

What you see is only the surface: look behind the website

A company website that works well is made of five layers, and the visitor sees only the top one. Scroll down and let us take it apart together.

01 · Design
02 · Content
03 · SEO · Tech
04 · Hosting · VPS
05 · Maintenance
DATA SHEET / LAYERS
1 / 5 · What the visitor sees

Design and brand identity

A custom look tailored to the company brand. Flawless on mobile, tablet and desktop, and readable in dark mode too.

  • Responsive, custom design
  • Typography and colours that match the brand
  • A fast, animated yet clean interface
2 / 5 · What convinces

Content and copy

A good website makes a case: the service pages, the references and the professional blog are built so that a visitor turns into a lead.

  • Service and subpage structure
  • Persuasive, searchable copy
  • References and trust-building elements
3 / 5 · What makes you visible

SEO and technology

Speed optimisation, structured data, AI discoverability: the technical foundations that both Google and AI search engines work from.

  • A search-optimised structure
  • Structured data, sitemap, measurement
  • Optimised images (WebP/AVIF), fast loading
4 / 5 · What it all runs on

Hosting and VPS

Our own high-availability VPS environment: daily backups, SSL, monitoring. The website runs as a supervised, managed system.

  • Fast, supervised VPS servers
  • Daily backups and an SSL certificate
  • Continuous monitoring
5 / 5 · What lasts in the long run

Maintenance and development

After handover, continuous updates, security fixes and new features keep coming, so the website is still up to date years later.

  • Regular updates, security
  • Content and feature extensions on request
  • One partner who knows the system

Experience-based  business website development

Structures planned in advance, fewer errors and stable operation right from the start.


We work from experience, with proven solutions. Business-minded planning, a well-considered structure and stable technological foundations. Fewer errors, faster delivery, predictable operation. The website does not just get built: it works, and in the long run it saves your company both time and money.
01 / STRUCTURE

Fewer errors

We work with a structure planned in advance, so nothing fundamental has to be fixed or rethought halfway through development.

02 / PACE

Faster delivery

We build on proven solutions, so the website is finished sooner and can be put to work faster.

03 / COST

Low costs

Stable technical foundations and well-considered solutions keep operation predictable over the long run as well.

WEBPOT DEV / BUSINESS WEBSITE

We build your company's online presence on stable technical foundations

What you get in a business website from us

A business website is neither a catalogue nor a webshop: its job is to let a prospect who is close to a decision understand within minutes what the company does, who it is for and why it is worth getting in touch. A good-looking opening screen is not enough for that. The elements below are part of the base package of every business website we build, whether it has five subpages or fifty.

Foundations

Structure and content plan

The order of the subpages, the structure of the menu and the purpose of each page are settled before the first screen design. This stage decides whether visitors find what they came for.

Design

Design built on your brand

An interface designed from scratch around your existing brand, not a logo dropped onto a template. With a layout thought through for mobile, tablet and desktop alike.

Control

Your own editing interface

After handover your own staff can edit the site: text, images, subpages, menu items. Training and written documentation come with the handover.

Visibility

SEO and AI search foundations

A clean heading structure, descriptive URLs, meta data, a sitemap and structured data (schema.org), so that Google and AI-driven search engines alike understand what the company does.

Speed

Performance and Core Web Vitals

WebP and AVIF images served from a CDN, minified resources and animations automatically scaled back on weaker devices. A fast site ranks better and brings in more enquiries.

Enquiries

Forms and contact details

Quote request and contact forms with spam filtering and e-mail notification, a map, and company details published in machine-readable form.

Compliance

GDPR, terms, cookie consent

A privacy notice, cookie consent and the mandatory legal content in place, so the site meets Hungarian and EU requirements from day one.

Measurement

Analytics and conversion tracking

Google Analytics 4 set up, with server-side measurement where needed, so you can see where enquiries come from and which page brings them in.

Operations

Hosting, domain, maintenance

Servers we run ourselves, daily backups, certificates, e-mail accounts and continuous security monitoring. One provider, one point of responsibility, one invoice.

Which system can your business website be built on?

We are not tied to a single technology. We have our own system, WebPot CMS, and we recommend it when it fits the job; but we work in every widely used framework and content management system, and we also take over and maintain existing sites. The decision follows from what the site has to do, who will manage it and which systems it has to connect to, not from what we happen to be best at.

Our own system

WebPot CMS

Our own closed engine. Fast, free of third-party plugins, with no public vulnerability database. The best choice when speed, security and custom business logic are the main considerations.

CMS

WordPress and WooCommerce

The world's most widely used content management system. Worth choosing if there is already WordPress knowledge in the company, or if a lot of third-party plugins are needed. We build, migrate, optimise and maintain it.

PHP framework

Laravel

For custom web applications and internal systems. It pays off where the site is more than an introduction: a customer account area, workflow handling or an API of your own belongs to it.

PHP framework

Symfony

For larger enterprise systems with a long life cycle. Its strict structure pays off where several developers work on the same code base for years.

E-commerce

Magento 2 and Adobe Commerce

For complex webshops with large catalogues. If a serious webshop goes alongside the business website, our separate Magento webshop development page covers it in detail.

E-commerce

WooCommerce, PrestaShop, Shopify

For small and mid-sized webshops. We work in all three, so we do not pick a project to fit a system: we pick the system to fit the project.

Hosted platform

UNAS and Shoprenter

Hungarian subscription-based shop engines. Product import, custom scripts, template changes and ad management: we work in this environment for several Hungarian retailers.

CMS

Drupal, Joomla, TYPO3

These usually come up when we take over an existing system. We maintain them, and when running them no longer pays off, we migrate the content onto a more modern foundation.

Frontend

React, Next.js, Vue, Nuxt

Modern JavaScript frameworks. They make sense where an app-like interface is needed, or where content and presentation are separated (a headless setup).

We also work with Node.js and Python back ends, and with custom development in plain PHP when a site has to connect to an internal system. If you already have a working website and are only looking for a reliable operator or developer for it, we take that on too: it is not a requirement that we build it from scratch.

How much does a business website cost?

The price of a business website is not set by the number of pages but by how much bespoke work goes into it: how many custom-designed screens are built, whether the content is ready, whether several languages are needed and which external systems it has to connect to. No fixed price list would give a realistic picture of that, so every project is quoted after an individual survey and agreement. What is certain is where it starts.

Premium starting price
from €1,900
net, one-off fee

This is the entry level for a full-value company website with its own visual identity: structure plan, custom design, mobile-friendly layout, quote request form, SEO foundations, GDPR content, editing interface and training. It is not a template and not a trial version: this is where the field starts.

Budget package
from €700
net, one-off fee

If getting live fast matters more than being unique, this is where we start. There is less design work and less flexibility: we work from a fixed layout, most of the text and images are produced by AI, and there is a narrower budget for fine-tuning. In return the deadline is measured in days, and you get the same editing interface, hosting and mobile-friendly operation. If a custom identity is needed later, you can move up to the level above at any time.

What drives the price?

The same sentence, we would like a business website, can mean a €2,000 project or a €20,000 one. These are the factors that make the difference:

  • Number of custom screen designs: what counts is not the number of subpages but how many different layouts have to be designed and coded.
  • The state of the content: with finished copy and usable images the work goes faster; copywriting and photography are separate items.
  • An existing visual identity: if there is a logo and a brand manual, we work from those; if not, identity design is a phase of its own.
  • Multiple languages: every additional language means separate content management, translation and search engine handling.
  • Custom features: appointment booking, quote calculator, customer account area, downloadable document library, careers portal.
  • Connecting external systems: CRM, newsletter tool, invoicing, ERP or an existing internal database.
  • Blog and news module: with categories, authors and search engine optimisation.
  • Migration from an existing site: carrying over the old content and 301-redirecting the previous URLs, so that hard-won search rankings are not lost.

What is not a one-off fee?

After handover two items stay ongoing: the annual domain fee and hosting. The latter runs on our own servers, with daily backups, certificates and security monitoring. On request, regular content updates and a development retainer come on top of that, if the company does not manage the site in-house. These run as monthly arrangements, priced by the agreed scope.

The amounts above are net, indicative starting prices. We give a firm price after a short survey, in a written quote, itemised and with specific deadlines.

How does a business website get built?

Six stages from the first conversation to ongoing operation. The times given apply to an average-sized business website with a custom design; the stages can partly overlap.

1

Survey and quote

3-7 days

We go through what the company does, who it sells to, who the competitors are and what it expects from the site: enquiries, trust building or recruitment. From that we write the quote, with a concrete scope, deadline and price. If a simpler solution would be enough, this is where we say so.

2

Structure plan and content

1-2 weeks

We build up the system of subpages and the menu, then review what text and images are available. In our experience most projects slip not on development but on missing content, which is why this stage comes early.

3

Design and approval

1-3 weeks

The visual design of the home page and of the typical subpage types is produced, matched to the company brand, in desktop and mobile views. Revision rounds are still cheap here and expensive once the code is written, so this is the stage to raise every comment.

4

Development and content upload

2-4 weeks

The working site is built from the approved design: subpages, forms, custom features, multiple languages and, where needed, migration of the old content and redirection of the previous URLs. Meanwhile the company can follow the progress on a closed test address.

5

Testing, speed, measurement

3-7 days

We go through the browsers and the mobile views, set up image optimisation and caching for the Core Web Vitals scores, check the forms and e-mail delivery, then switch on Google Analytics 4 measurement and Search Console.

6

Handover, training, operation

ongoing

Go-live on the final domain, then handover of the editing interface and training of the staff with written documentation. After that comes operation: daily backups, security updates, monitoring and, on request, a content or development retainer.

Why WebPot DEV is the right choice for your business website

In most cases the company website is the first encounter between a business and a potential client, often before the first phone call. What matters then is not a fashionable animation but that the site loads fast, speaks clearly, still works years later and does not turn into a security risk. We work along the following considerations.

01 · Security

Closed system, our own servers, daily backups

Thousands of automated bots scan daily for the known vulnerabilities of mass-used, open-source frameworks. Our system is developed in-house and closed: there is no public exploit database to work from.

Server: machines we run ourselves, the origin IP hidden, with Cloudflare CDN in front, which protects against denial-of-service attacks and speeds up delivery anywhere in the world at the same time.
Application: regular vulnerability scanning for SQL injection, XSS and the usual attack patterns, with findings fixed across the whole system, not just on the site in question.
Backup: automatic daily database backups, restorable with one click, with a separate copy of the files. If something goes wrong, recovery is a matter of hours, not weeks.
02 · Speed

A slow site costs money

A significant share of visitors leave a site that does not appear quickly, and Google uses the loading experience (Core Web Vitals) as a ranking factor. For us speed is not tuning added afterwards but a design principle.

We serve images from a CDN in WebP and AVIF format, cut to size, we minify the resources, and on weaker devices or a low battery the page automatically scales back animations and shadows. That way it stays usable on an older phone as well.

03 · Design

Design is a business decision, not decoration

The first impression forms within seconds and works just like it does in a face-to-face meeting: the way you look says how seriously the company takes itself. A refined, consistent interface lets you quote from a different position, too.

We do not drop a logo onto a template: we design around the existing brand, and where there is no brand yet, we build one. The ugly truth is that this is the item most people economise on, even though it is the one that shows the most.

04 · Custom needs

A modular system, quick changes

Every company works differently, so every website has to do something different. Our system extends module by module: appointment booking, a calculator, a customer account area, a document library, a careers portal or a connection to an internal system does not start from zero.

Because the foundations are already in place, a new feature does not take months, and a small change such as moving a button or adding a field is not a project of its own. Over the long run this difference accounts for most of the saving.

05 · End-to-end service

One provider, one point of responsibility

Domain, hosting, e-mail accounts, website development, search engine optimisation, ad management and later maintenance in one place. No need to referee between separate companies about whose fault it is when something does not work.

We do not disappear after handover either: training and written documentation come with the editing interface, and there is someone to turn to with a question. If the company would rather not deal with the site, we take over maintenance and content updates as well.

06 · Experience

Four platforms, one team

WebPot DEV does not only build websites: mobile applications, Windows desktop software and Ubuntu server-side development are part of our profile too. On company websites this shows in one way: we do not hit a wall on a more complex integration.

We work as a team, so a project does not stall because someone is on holiday. The references below and our reference page give a picture of our previous work.

Companies we have worked with

Manufacturers, distributors, design offices, service providers, associations and family businesses. What they have in common is that all of them needed a working online presence, not a flashy demo. Some of the projects were built on our own system, others in a WordPress, Magento or hosted platform environment. With most of them we still work together after handover, on operation or further development.

Paddle4Ever logo, WebPot DEV reference
COP Rendszertechnika Kft logo, WebPot DEV reference
Myrtis Creative Kft logo, WebPot DEV reference
MIOSZ logo, WebPot DEV reference
Jobel Home logo, WebPot DEV reference
Artness logo, WebPot DEV reference
Lefler Solar Kft logo, WebPot DEV reference
Lobest logo, WebPot DEV reference

Our full list, by technology

WordPress and WooCommerce
  • TM Janeda, structural engineering officeMaintenance, custom development, translation, drastic speed optimisation
  • Libwomanstore.comA complete WooCommerce webshop with custom branding and multilingual content
  • COP Rendszertechnika Kft, ecodan24.huMitsubishi Electric heat pump distributor, heat pump calculator, plugin development, maintenance
  • Lefler Solar Kft, leflersolar.huInstaller of solar and heat pump systems, full website
  • JobelHome.comSite migration and optimisation, plus Loxone smart home programming
  • Endicon.deMigration without data loss, server environment optimisation
  • Scrumpanion.comMigration, maintenance, optimisation
Our own system, WebPot CMS
Magento 2 and hosted platforms
  • Egzotikusfuszerek.huTaking over and finishing a Magento 2 webshop, VPS architecture, Varnish, cash register integration, ongoing maintenance
  • Milwaukee and Ryobi, szerszamgep-shop.huUNAS product import script, Google Ads campaigns
  • Pruning shears webshopTechnical work, product import, Google Ads, a long-term partnership
  • Oleomac and Bertolini, kertigepem.huTechnical support and ad management for a garden machinery webshop
  • ICL, everris-shop.huStore for coated fertilisers and grass seeds, import and campaign management
Custom PHP and inherited systems
  • MIOSZ, the Hungarian National Association of Real Estate AgentsPHP-based admin system development, XML API integrations, data processing
  • Artness.huArt supplies webshop on a custom engine built by someone else: taking over the system, fixing its faults and getting it running
  • Myrtis Creative KftGuerrilla marketing agency, Facebook applications and campaign development in a big-brand environment
  • COP Rendszertechnika Kft, ecodanshop.huWebshop development and maintenance, complex heating calculations based on the building parameters
  • LobestEarlier branding and web collaboration
  • KékfestőkovácsThe site of the Kovács family, who have been doing indigo dyeing since 1878, one of the earliest works of our career

More detailed case studies, with screenshots and the actual work done, can be read on our reference page. If you would like to see work for a company with a similar profile, just say so and we can put a selection together.

Frequently asked questions about business website development

These are the questions that come up in almost every first conversation. If yours is not among them, just write to us: you will get a concrete answer, not a brochure.

How long does a business website take to build?

An average-sized company website with a custom design typically takes 5-8 weeks from survey to go-live. Development itself is 2-4 weeks of that; the rest is structure planning, design approval and testing. What usually drives the deadline is not development but the availability of the content, that is the text and the images.

How much does a company website cost?

With us a company website with a custom design starts at €1,900 + VAT. The price is driven mainly by the number of custom screen designs, the state of the content, the number of languages and any custom features, not by the number of subpages. We give a firm price after a short survey, in an itemised written quote.

Market price ranges and a three-year comparison in our website development prices 2026 article.

What do I have to provide for the project?

The biggest help is content: what the company does, what services it offers, who the typical clients are and what images, logos and brand elements exist. It is no problem if the copy is not ready, we take on copywriting and photography as separate items. What is worth thinking through in advance is what you want a visitor to do on the site.

Can I edit the finished site myself?

Yes. The site comes with an editing interface we developed ourselves, in which you can manage text, images, subpages and menu items. Training and written documentation come with the handover. If you would rather not deal with it, we take on content updates as a monthly arrangement.

What system will the site be built in? Do you only work with your own CMS?

No. We work in every widely used framework and content management system: our own WebPot CMS, WordPress and WooCommerce, Laravel, Symfony, Magento 2, PrestaShop, Shopify, Drupal, Joomla, UNAS and Shoprenter, plus front ends built on React, Next.js and Vue. The choice follows from what the site has to do, who will manage it and which systems it has to connect to.

If there is no specific requirement, we recommend our own closed system, because it is faster, more secure and does not depend on the life cycle of third-party plugins. We also take over and maintain existing sites: it is not a requirement that we build from scratch.

What happens to my old site and my Google rankings?

We take over the old content and put it in order, and 301 redirects are set up from the previous addresses to their new counterparts. That way the rankings already achieved and the value of inbound links are not lost. This step is part of the project, not an optional extra: skipping it is the most common reason traffic drops after a new site goes live.

Are hosting and the domain included?

The annual domain fee and hosting come on top of the price of the site, as ongoing items. We provide hosting on servers we run ourselves, with daily backups, an SSL certificate, company e-mail accounts and security monitoring. If you already have a domain, we migrate it without downtime.

Can the company website be multilingual?

Yes, the system supports multiple languages out of the box, with separate content per language and the language markup search engines expect. Every additional language means extra work in content management and translation, so it affects the price as well. It is worth deciding at the start, because adding it later costs more.

What does it mean that the site is optimised for AI search too?

A growing share of visitors find a company not through the classic list of results but through AI-based answer engines. These systems favour structured, clearly worded content. That is why we build in structured data per schema.org, a clean heading hierarchy and question-and-answer sections, exactly like this FAQ.

What happens after handover?

We are still available after go-live. Operation includes daily backups, security updates and availability monitoring. On top of that there is an optional monthly content and development retainer, if the site is to grow regularly. We also take on one-off changes separately.

Do GDPR and cookies need separate attention?

Yes, and it is part of the handover. Every company website we build gets a privacy notice, cookie consent handling and the mandatory company details. For a webshop, terms and conditions and further legal content come with it.

Do I need a company website or a webshop?

If the goal is an enquiry, that is a quote request, a phone call or a booking, then a company website. If you want to sell products with online payment, stock management and shipping, then a webshop. The two work together as well: many companies start with a presentation site and add a webshop later. It is worth flagging that at the structure planning stage.

We have no logo or brand identity yet: is that needed for the site?

Not a problem, in fact it is a common starting point. Our design team creates a logo, a colour scheme and basic brand elements, so the site is built with the new identity from the start. If you already have an identity, we follow it and optimise it for the web where needed.

Is setting up the Google Business Profile and the map listing included?

Yes, on request we set up or clean up the Google Business Profile: accurate details, opening hours, photos, services and the link to the website. This is a strong signal both in local search and in AI recommendations, and we give practical advice on collecting reviews. For a company serving a local area this is one of the highest-return steps there is.

When does a company website pay for itself?

When it has a measurable goal: a quote request, a call, a booking. A site costing €1,900 + VAT earns its price back from a few won jobs; the only question is whether enquiries arrive at all. That is why we build measurement into every site: you can see how many visitors turn into leads, and where it is worth improving.

Do I get statistics on what happens on the site?

Yes, we connect Google Search Console and visitor analytics to every site we hand over, and we show you how to read the data. You will see which searches you appear for, where visitors come from and how many quote requests arrive. On request we also produce a plain-language monthly report.

Company e-mail addresses on our own domain: do you handle that too?

Yes, setting up e-mail accounts on your own domain (for example info@yourcompany.com) can be part of the project, together with configuring mail clients on phone and desktop. We also set the SPF, DKIM and DMARC records needed for deliverability, so your messages do not land in the spam folder.

Is accessibility mandatory for a company website?

Since June 2025 the European Accessibility Act applies mainly to consumer-facing online services and webshops, with lighter rules for micro-enterprises. For a company presentation site it is usually not mandatory, but it pays off: better usability, better SEO, a wider audience. We build our sites with an accessible structure by default, so with us this is not a separate item.

Glossary: what is worth understanding before you ask for a quote

A handful of technical terms keep coming up in web quotes, and they have a real effect on the price itself. This short glossary helps make quotes from two different developers comparable.

Responsive layout
The page layout adapts automatically to the screen size, so it stays usable on a phone, a tablet and a desktop alike. Most visitors now arrive on mobile, so this is not an extra but a basic requirement.
Core Web Vitals
The three metrics Google measures for the loading experience: when the main content appears (LCP), how stable the layout is (CLS) and how quickly the interface responds (INP). They play a part in ranking as well.
Structured data (schema.org)
Machine-readable markup in the HTML of the page, from which search engines and AI answer engines know exactly whether it is about a company, a service or a question-answer pair. This is what can earn a rich result in search.
CMS: content management system
The interface through which the content of the site can be edited without programming knowledge. When asking for a quote it is worth checking whether the finished site comes with one, and how much real work can be done in it.
301 redirect
A signal to the browser and the search engine that an address has moved permanently. When a site is replaced, this is what passes the search value of the old addresses to the new ones. Leave it out, and the traffic of previously well-performing pages can disappear.
WebP and AVIF
Modern image formats that are a fraction of the size of the old JPEG at the same visual quality. Images make up most of the weight of an average page, so this is one of the biggest speed gains available.
CDN: content delivery network
A geographically distributed server network that serves the elements of the page from the point closest to the visitor. It speeds things up and protects against denial-of-service attacks at the same time.
SSL certificate
It provides an encrypted connection between visitor and server; this is why the address starts with https and why the browser does not show a "not secure" warning. On a company site with a form it is mandatory.
AEO: answer engine optimisation
The extension of classic SEO to AI-based answer engines. Its goal is for the company to appear as a source even when the user gets a ready answer instead of a list of results.

Your company website is the hub of your business processes

Scroll down and see everything that goes on behind the six faces of a single website, from the first impression to the quote request landing in your inbox.

Newsletter
Google
Quote
Integrations
Clients
Analytics
01
Home page · Brand
02
Quote request
03
Blog · SEO
04
References
05
Contact
06
Admin · Analytics
DATA SHEET / PROCESS
1 / 6 · First impression

Home page and brand identity

Visitors decide within three seconds. The home page is the calling card of the company: a clean identity, fast loading, a message that is clear at once, on mobile and desktop alike.

A visitor arrivesgets the offer in 3 secondsclicks on
2 / 6 · The website goes to work

Quote request

There is a process behind the form: an e-mail notification goes out the moment a request arrives, every enquiry lands in an organised way and gets through at the weekend too.

Form submittedinstant notificationreply to the client
3 / 6 · Visibility

Blog and SEO

Professional content that keeps growing brings the Google results, and increasingly the answers of AI search engines as well. That way the website delivers more leads month by month.

Professional articleGoogle + AI resultnew visitor
4 / 6 · Trust

References

A client facing a decision is looking for proof. Completed work, reviews and case studies make the offer credible before you say a word.

A lead hesitatessees the referencesgives their trust
5 / 6 · Reachability

Contact

A map, opening hours, a clickable phone number and e-mail: every obstacle to getting in touch disappears. Whatever the visitor is looking for is within two clicks.

Where do I find you?map + contact detailsa call begins
6 / 6 · Control

Admin and analytics

Behind the website there is an admin interface and analytics: the content stays in your own hands, traffic and the number of quote requests are measurable, so you can base your decisions on data.

Content updatedvisitors measuredbetter decisions

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