Case study: a website for a robotic mower installer topping Google

A custom website with us starts from €1,900 + VAT, but robottelepites.hu is above that, because it includes 15 brand pages, a custom price calculator and a full SEO foundation. The price is driven by three things: the number of subpages, the custom features and the amount of content written. You'll find the detailed price bands in our website design prices article.

Because visitors don't search in general terms, they search for their own machine. Someone who bought a Husqvarna Automower searches for that exact name, and a single page covering everything isn't strong enough for any of these terms. So all 15 brand pages act as independent entry points from search, while the service itself stays the same everywhere.

You enter the garden's size and features, then receive the expected installation cost and recommended models by email. You get an instant answer, and the business gets a qualified lead with genuine contact details. We can build a calculator like this into any service website, adjusting the logic to that trade's pricing.

Organically, through content and solid technical foundations, not ad spend. Four things drove it: a separate page per brand, genuine service descriptions, clean HTML with fast loading, and FAQPage schema markup. We bring the same methodology to our search engine optimisation work too.

The first brand pages appeared in results within a few weeks, but reaching a solid ranking took months: search engines need time to evaluate a new page. The season matters too, people search for robot mowers in spring.

That's why it's worth starting the content around six months before the season. If you start in the peak search month, advertising is the only lever left.

Yes, and that's the whole point. Forms, calculator submissions and clicks to call are each tracked as separate events, so you can see exactly which brand page and which search actually brings in customers.

That's what informs the next steps: which subtopic is worth expanding and which isn't worth further work.

Yes, anywhere demand splits by brand, type or location. Air conditioning installation, gate automation, pool technology, building automation and service-type businesses all follow the same recipe: a separate page for every subtopic, genuine content, schema markup and fast delivery. The starting point is usually a company website, which we then expand step by step into subtopics.

Each subtopic needs a genuinely informative page, not a few rewritten paragraphs. The brand pages on robottelepites.hu describe real installation experience: what to watch out for with a given machine, how long commissioning takes, what tends to go wrong.

We write the text skeleton, but the professional detail needs you: a short conversation is worth more than any generic copy. Content built this way is also rated more highly by search engines and AI answer engines.

A well-built page keeps delivering results for years, even without a separate monthly fee. Maintenance is still needed though: updating prices and data, adding new brands or services, and monitoring technical health.

In a competitive market, the more people working on the same keywords, the more ongoing work is needed. We're upfront about this at the assessment stage, because the cost of ongoing work is part of the decision too.

The structure plan and design take 2–3 weeks, then development takes a further 3–5 weeks, so a multi-subtopic service website usually goes live in 6–8 weeks. Here too, the timeline is mostly driven by the pace of content.

You don't have to launch with every subtopic at once: the framework and the most important pages can go live first, with the rest following in phases.

With a short conversation, in which we clarify three things: what the business lives on, which subtopics the demand splits into, and what people actually search for. We don't guess the last one: we check it in Google Keyword Planner data.

That's what the structure plan and itemised quote are built on. The assessment is free, and you're left with usable material even if you end up not working with us.

Yes, it's our own business. Installation, commissioning, maintenance and servicing for 15 brands, with over 300 completed installations and 7 years of experience behind us. You'll find the service details, prices and booking on robottelepites.hu.