How much does a starter webshop cost?

On a rented platform you can start from €29 to €99 a month with no large one-off cost. Your own webshop starts from €1,900 net in the fixed-layout Budget package, a webshop with a free layout starts from €3,900 net, with the upper limit set by the integrations and the bespoke requirements.

Webshop operation: how much does a webshop of your own cost a month?

Hosting or a VPS from €10 to €120 a month, plus maintenance from €70 to €180. A smaller webshop of your own can be run safely on €90 to €200 a month.

Is a rented or your own webshop the better deal?

With standard processes and a small product count, a rented platform is a sensible beginning. With bespoke business logic, deeper integration or heavier traffic, your own system is cheaper and freer within 2 to 3 years.

How much does it cost to migrate a webshop?

The price of migration depends on the amount and the state of the data. The critical element is a full URL inventory and the 301 redirects; without them the Google positions are lost.

How much do the integrations add to the price?

Connecting payment, couriers and invoicing is part of the entry-level bands. ERP sync, multi-channel stock management and bespoke business logic lift the band above €7,500.

When do you need Magento 2, and at what price?

With several thousand products, several languages or currencies, B2B pricing and a multistore requirement. The rollout is €5,000 to €170,000 net and maintenance is €170 to €3,000 a month depending on the size of the system.

How much does renting a webshop cost a month?

Webshop rental (Shoprenter, Unas) runs €29 to €99 a month, plus add-on fees. The set-up cost is €0 to €400, and the three-year total is typically €1,400 to €4,500. Once you cancel, the shop is gone.

How much does a WooCommerce webshop cost?

A WooCommerce webshop starts from €3,900 to €7,500 net, with monthly hosting and maintenance of €70 to €180. The three-year total is €6,500 to €14,000, and the shop, the code and the data are your own property. PrestaShop and OpenCart webshops fall in the same band.

Knowledge base · Updated: 24 September 2026 · WebPot DEV

Webshop development prices 2026: how much does an ecommerce website cost?

Q: How much does a bespoke webshop cost?

A bespoke webshop runs €7,500 to €18,000 net, and €18,000 to €45,000 for a complex or B2B system. The monthly cost is €70 to €400. It pays off if you need your own business logic, deep integration or speed.

The short answer: a shop launched on a rented platform (Shoprenter, Unas) runs without a large one-off cost, on a fee of €29 to €99 a month. Your own webshop starts from €1,900 net in the fixed-layout Budget package, an entry-level webshop built by a developer (WooCommerce, PrestaShop, OpenCart) starts between €3,900 and €7,500 net, a bespoke webshop runs €7,500 to €18,000, and a complex or B2B system €18,000 to €45,000. At enterprise scale, on Magento 2, the rollout falls in the €5,000 to €170,000 net band. Monthly hosting comes on top in every case. Below we break down item by item what costs what and why.

Solution	Set-up cost	Typical monthly cost	Who it suits
Rented platform (Shoprenter, Unas)	€0 to €400	€29 to €99, plus add-on fees	a quick start with standard processes
Budget package (fixed layout)	net, from €1,900	hosting and maintenance, €70 to €180	your own shop with a small set-up cost, for around a hundred products
WooCommerce, PrestaShop or OpenCart webshop	€3,900 to €7,500 net	hosting and maintenance, €70 to €180	small and medium shops
Bespoke webshop (WShop)	€7,500 to €18,000 net	€70 to €400	your own business logic, speed
Complex or B2B system	€18,000 to €45,000 net	€150 to €1,000	integrations, bespoke pricing
Magento 2	€5,000 to €170,000 net	€170 to €3,000	enterprise, multistore, B2B

The Budget package is the cheapest entry point to your own webshop: a fixed layout on the webshop engine of your choice, for around a hundred products, with product copy and images created largely by AI, one payment gateway and one courier integration, and an invoicing connection. It takes 1 to 2 weeks. It suits anyone who wants their own shop instead of paying a rental fee, and plans to expand later.

A detailed breakdown of our own price bands is on the webshop development page, and the Magento 2 figures on the Magento 2 page. This article is here to help you make sense of any quote you receive.

What makes up the price of a webshop?

With a webshop the biggest item is not the design but everything that sits below the surface:

Integrations: online payment (SimplePay, Barion, Stripe), couriers and parcel points (Foxpost, Packeta, MPL, GLS), invoicing and the NAV online invoice system. These take up a large part of the development time.
Product data and migration: moving from an existing shop? Cleaning the old database and setting up the 301 redirects is often more work than the build itself.
Legal compliance: GPSR product data, accessibility (EAA), terms and conditions and data handling. Since 2025 these are not optional.
Measurement: GA4 ecommerce tracking, server-side tracking, product feeds (Google Shopping, Árukereső). Without these the ad budget is spent blind.
Speed and server: one of the main causes of cart abandonment is a slow site. With a larger catalogue, server-side caching and the VPS are separate items.

Rented or your own webshop: the three-year total

A rented platform starts cheap, but its fees never end, and extra functions, templates and add-ons push the monthly bill higher. Your own webshop is a larger one-off outlay, after which the cost is hosting and maintenance:

Solution	Total cost over 3 years	What is left after 3 years?
Rented platform	€1,400 to €4,500	a subscription: once you cancel, the shop is gone and the data is only available until you export it
Budget package	€4,400 to €8,400	your own shop with a fixed layout, your own data, expandable later
WooCommerce, PrestaShop, OpenCart	€6,500 to €14,000	your own shop, your own code and data, free to develop further
Bespoke webshop	€10,000 to €34,000	your own system with no licence fee, with bespoke business logic

For your own webshop, the three-year total includes the set-up cost plus 36 months of hosting and maintenance fees, net of VAT.

The switching point is where the limits of the rented platform start costing you revenue: business logic that cannot be built, a slow checkout, a missing integration. At that point a bespoke system is not a cost but an investment that pays for itself.

Webshop operation: the monthly costs, item by item

Hosting or VPS: for a small shop €5 to €25 a month; for heavier traffic a dedicated VPS with a machine fee between €10 and €120 a month, with a stronger configuration for Magento. Details on the VPS hosting page.
Maintenance: with us Basic is €70 to €180, Hosting €180 to €400 and Partner €400 to €1,000 a month, net. This covers security updates, backups, monitoring and bug fixing.
Payment providers: the gateways typically take a transaction fee (a few per cent), which has to be built into the margin.
Marketing basics: maintaining the product feeds, watching the measurement. Anything beyond that (ad management, SEO) is a separate decision.

The integrations that drive the price

It is worth going through this list when you ask for a quote, because every item is working time:

Online payment: how many gateways, is there instalment payment,
Delivery: how many couriers, parcel point selector, label printing, tracking,
Invoicing: which invoicing system, automatic issuing, handling cancellations and corrections,
Stock: ERP or stock system sync, multiple sales channels,
Feeds: Google Shopping, Árukereső, Meta catalogue,
Newsletter and marketing automation.

A separate item ismigration: when moving from an existing shop, the products, customers and orders have to be carried over with data cleaning, and the old URLs redirected with 301s. This is rescue work for your Google positions: skipping it costs more than paying for it.

Ask for a webshop quote like this so nothing surprises you

write down the number of products and the variants (size, colour),
list the integrations you must have from the list above,
say if you are moving from an existing shop and from what,
ask for the one-off and the monthly costs itemised separately,
ask what the measurement covers, what happens after go-live, and who owns the code and the data.

Ask us for a quote: we answer platform-independently, because we build WShop, WooCommerce, PrestaShop, OpenCart and Magento 2 alike. If a rented platform is the right answer in your case, we will say so.

Frequently asked questions about webshop prices

On a rented platform you can start from €29 to €99 a month with no large one-off cost. Your own webshop starts from €1,900 net in the fixed-layout Budget package, and a bespoke-layout webshop built by a developer starts from €3,900 net, with the upper limit set by the integrations and the bespoke requirements.

Hosting or a VPS from €10 to €120 a month, plus maintenance from €70 to €180. All in all, a smaller webshop of your own can be run safely on €90 to €200 a month.

With standard processes, a small product count and a need to start quickly, a rented platform is a sensible beginning. If there is bespoke business logic, deeper integration or heavier traffic, your own system is cheaper and freer within 2 to 3 years.

The price of migration depends on the amount and the state of the data, and is typically part of the project price. The critical element is a full URL inventory and the 301 redirects: without them the Google positions are lost, which costs more than any migration item.

Connecting payment, couriers and invoicing is a basic expectation today, and the entry-level bands include it. ERP sync, multi-channel stock management and bespoke business logic, however, are real development work, and that lifts the band above €7,500.

It pays off with several thousand products, several languages or currencies, B2B pricing and a multistore requirement. The rollout runs between €5,000 and €170,000 net, and maintenance is €170 to €3,000 a month depending on the size of the system.

Webshop rental (Shoprenter, Unas) runs €29 to €99 a month, plus add-on fees: extra functions, templates, apps. The set-up cost is €0 to €400, and the three-year total is typically €1,400 to €4,500. Renting a webshop is good for a quick start, but once you cancel, the shop is gone and the data is only available until you export it.

A WooCommerce webshop starts from €3,900 to €7,500 net, with monthly hosting and maintenance of €70 to €180. The three-year total is €6,500 to €14,000, and in return the shop, the code and the data are your own property, free to develop further. It suits small and medium shops. PrestaShop and OpenCart webshops fall in the same band.

A bespoke webshop (built on WShop with us) runs €7,500 to €18,000 net, and €18,000 to €45,000 for a complex or B2B system. The monthly cost is €70 to €400. It pays off if you need your own business logic, deep integration or speed: you get your own system, with no licence fee. Details: webshop development.

You can save on the initial scope: fewer bespoke screen designs, standard processes, ready-made content and clean product data. The cheapest webshop of your own is the Budget package from €1,900 net, or you can start with a rented platform with no large one-off cost at all. What is not worth skimping on: the payment and invoicing integration, legal compliance (GPSR, accessibility), measurement, and the 301 redirects when you move, because their absence costs more later.

The entry-level bands include connecting payment, couriers and invoicing, because that is a basic expectation today. Typical separate items are ERP or stock system sync, multi-channel sales, bespoke business logic and migration with data cleaning. When you ask for a quote, request the one-off and the monthly costs separately.

The Budget package is the simplest webshop of your own: a fixed layout on the webshop engine of your choice, for around a hundred products, with product copy and images created largely by AI, one payment gateway, one courier and an invoicing connection. It is built from €1,900 net, in 1 to 2 weeks. It suits anyone who wants their own shop instead of a rental fee, with a small set-up cost, and plans to expand only later.

Let us work out the cost of your own webshop together.After a free survey, we will send you an itemised quote, with the one-off and the monthly costs listed separately.

Request a free survey