Webshop development prices 2026: how much does a webshop cost?

Updated: 20 August 2026 | WebPot DEV

The short answer: a shop launched on a rented platform (Shoprenter, Unas) runs without a large one-off cost, on a fee of €29 to €99 a month. An entry-level shop built by a developer starts between €3,900 and €7,500 net, a bespoke shop runs €7,500 to €18,000, and a complex or B2B system €18,000 to €45,000. At enterprise scale, on Magento 2, the rollout falls in the €5,000 to €150,000 net band. Monthly hosting comes on top in every case. Below we break down item by item what costs what and why.

SolutionSet-up costTypical monthly costWho it suits
Rented platform (Shoprenter, Unas)€0 to €400€29 to €99, plus add-on feesa quick start with standard processes
WooCommerce webshop€3,900 to €7,500 nethosting and maintenance, €70 to €180small and medium shops
Bespoke webshop (WShop)€7,500 to €18,000 net€70 to €400your own business logic, speed
Complex or B2B system€18,000 to €45,000 net€150 to €1,000integrations, bespoke pricing
Magento 2€5,000 to €150,000 net€150 to €2,500enterprise, multistore, B2B

A detailed breakdown of our own price bands is on the webshop development page, and the Magento 2 figures on the Magento 2 page. This article is here to help you make sense of any quote you receive.

What makes up the price of a webshop?

With a webshop the biggest item is not the design but everything that sits below the surface:

  • Integrations: online payment (SimplePay, Barion, Stripe), couriers and parcel points (Foxpost, Packeta, MPL, GLS), invoicing and the NAV online invoice system. These take up a large part of the development time.
  • Product data and migration: moving from an existing shop? Cleaning the old database and setting up the 301 redirects is often more work than the build itself.
  • Legal compliance: GPSR product data, accessibility (EAA), terms and conditions and data handling. Since 2025 these are not optional.
  • Measurement: GA4 ecommerce tracking, server-side tracking, product feeds (Google Shopping, Árukereső). Without these the ad budget is spent blind.
  • Speed and server: one of the main causes of cart abandonment is a slow site. With a larger catalogue, server-side caching and the VPS are separate items.

Rented or your own webshop: the three-year total

A rented platform starts cheap, but its fees never end, and extra functions, templates and add-ons push the monthly bill higher. Your own webshop is a larger one-off outlay, after which the cost is hosting and maintenance:

SolutionTotal cost over 3 yearsWhat is left after 3 years?
Rented platform€1,400 to €4,500a subscription: once you cancel, the shop is gone and the data is only available until you export it
WooCommerce€6,500 to €14,000your own shop, your own code and data, free to develop further
Bespoke webshop€10,000 to €34,000your own system with no licence fee, with bespoke business logic

The switching point is where the limits of the rented platform start costing you revenue: business logic that cannot be built, a slow checkout, a missing integration. At that point a bespoke system is not a cost but an investment that pays for itself.

The monthly costs, item by item

  • Hosting or VPS: for a small shop €5 to €25 a month; for heavier traffic a dedicated VPS at €20 to €120 a month, with a stronger configuration for Magento. Details on the VPS hosting page.
  • Maintenance: with us Basic is €70 to €180, Hosting €180 to €400 and Partner €400 to €1,000 a month, net. This covers security updates, backups, monitoring and bug fixing.
  • Payment providers: the gateways typically take a transaction fee (a few per cent), which has to be built into the margin.
  • Marketing basics: maintaining the product feeds, watching the measurement. Anything beyond that (ad management, SEO) is a separate decision.

The integrations that drive the price

It is worth going through this list when you ask for a quote, because every item is working time:

  • online payment (how many gateways, is there instalment payment),
  • delivery (how many couriers, parcel point selector, label printing, tracking),
  • invoicing (which invoicing system, automatic issuing, handling cancellations and corrections),
  • stock (ERP or stock system sync, multiple sales channels),
  • feeds (Google Shopping, Árukereső, Meta catalogue),
  • newsletter and marketing automation.

Migration is a separate item: when moving from an existing shop, the products, customers and orders have to be carried over with data cleaning, and the old URLs redirected with 301s. This is rescue work for your Google positions: skipping it costs more than paying for it.

Ask for a webshop quote like this so nothing surprises you

  • write down the number of products and the variants (size, colour),
  • list the integrations you must have from the list above,
  • say if you are moving from an existing shop and from what,
  • ask for the one-off and the monthly costs itemised separately,
  • ask what the measurement covers, what happens after go-live, and who owns the code and the data.

Ask us for a quote: we answer platform-independently, because we build WShop, WooCommerce and Magento 2 alike. If a rented platform is the right answer in your case, we will say so.

Frequently asked questions about webshop prices

On a rented platform you can start from €29 to €99 a month with no large one-off cost. Your own shop built by a developer starts at €3,900 net, with the upper limit set by the integrations and the bespoke requirements.
Hosting or a VPS from €10 to €120 a month, plus maintenance from €70 to €180. All in all, a smaller shop of your own can be run safely on €90 to €200 a month.
With standard processes, a small product count and a need to start quickly, a rented platform is a sensible beginning. If there is bespoke business logic, deeper integration or heavier traffic, your own system is cheaper and freer within 2 to 3 years.
The price of migration depends on the amount and the state of the data, and is typically part of the project price. The critical element is a full URL inventory and the 301 redirects: without them the Google positions are lost, which costs more than any migration item.
Connecting payment, couriers and invoicing is a basic expectation today and the entry-level bands include it. ERP sync, multi-channel stock management and bespoke business logic, however, are real development work, and that lifts the band above €7,500.
It pays off with several thousand products, several languages or currencies, B2B pricing and a multistore requirement. The rollout runs between €5,000 and €150,000 net, and maintenance is €150 to €2,500 a month depending on the size of the system.
Let us work out the cost of your own webshop together.
Request a free survey and an itemised quote ›

Related pages: webshop development, Magento 2 development, VPS hosting, website development prices 2026.


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